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Zonar Systems

Strategic Sales Director – K-12 Transportation, Passenger Services

Zonar Systems

Strategic Sales Director managing sales of K-12 transportation software solutions. Responsible for prospecting, negotiating and closing enterprise clients in the passenger transportation market.

Posted 7/16/2026full-timeRemote • New Jersey, New York, Ohio, Pennsylvania • 🇺🇸 United StatesLead💰 $95,000 - $120,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates extensive experience in K-12 transportation routing software sales, with a strong ability to manage the full sales cycle and achieve revenue targets. Possesses deep knowledge of transportation operations, compliance, and the public-sector procurement process.

Highest-signal resume keywords
10+ Years Quota-Carrying SaaS Sales ExperienceDirect Experience Selling K-12 Transportation Routing SoftwareEstablished Relationships with Transportation DirectorsStrong Understanding of Student Transportation OperationsProven Track Record of Closing Complex Enterprise Deals

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Sales Strategy DevelopmentPipeline ManagementNegotiationContractingForecastingMarket IntelligenceClosing SalesProspectingRFP NavigationCompliance Solutions
Soft Skills
Excellent CommunicationPresentation SkillsRelationship-BuildingNegotiation SkillsExecutive Presence
Tools & Technologies
Fleet Management SoftwareTelematics SolutionsRouting SoftwareStudent Transportation Technology
Industry Keywords
K-12 TransportationPublic Transit FleetsTransportation OperationsSafety ComplianceOutbound Prospecting

About the role

Key responsibilities & impact
  • Develop and execute territory and account-based sales strategies to achieve new business revenue targets across K-12 transportation organizations and public transit fleets
  • Identify, prospect, and close net-new enterprise opportunities within the passenger transportation market
  • Build and maintain a robust pipeline through outbound prospecting, industry networking, referrals, conferences, and government procurement channels
  • Lead discovery conversations with Transportation Directors, Fleet Directors, Maintenance Leaders, Operations Executives, Superintendents, and other key decision-makers
  • Own the full sales cycle from prospecting and qualification through negotiation, contracting, and closing
  • Leverage industry expertise to position routing, fleet management, telematics, safety, and compliance solutions to solve critical customer challenges
  • Collaborate with Product, Marketing, Engineering, and Customer Success teams to align customer needs with business solutions
  • Provide accurate forecasting, pipeline management, market intelligence, and competitive insights to leadership
  • Represent Zonar at industry associations, conferences, and customer events
  • Travel within the assigned territory as needed

Requirements

What you’ll need
  • 10+ years of quota-carrying SaaS, software, or technology sales experience
  • Required: Direct experience selling K-12 transportation routing software, student transportation technology, fleet management software, or related transportation operations platforms
  • Experience working for student transportation technology providers is strongly preferred
  • Established relationships with Transportation Directors, Fleet Directors, Maintenance Directors, and school transportation leadership teams are highly desirable
  • Strong understanding of student transportation operations, including routing, scheduling, fleet maintenance, safety, compliance, and operational performance
  • Proven track record of consistently achieving quota and closing complex enterprise deals in long sales-cycle environments
  • Experience navigating public-sector procurement processes, RFPs, and multi-stakeholder buying cycles
  • Strong executive presence with excellent communication, presentation, negotiation, and relationship-building skills
  • Bachelor’s degree in business, Marketing, or a related field, or equivalent professional experience
  • Ability and willingness to travel up to 75% as needed

Benefits

Comp & perks
  • Paid time off
  • Career growth
  • Medical, dental & vision
  • Remote working
  • Paid leave for a new child
  • Company events
  • Life insurance