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Strategic Sales Director – K-12 Transportation, Passenger Services
Zonar SystemsStrategic Sales Director managing sales of K-12 transportation software solutions. Responsible for prospecting, negotiating and closing enterprise clients in the passenger transportation market.
Posted 7/16/2026full-timeRemote • New Jersey, New York, Ohio, Pennsylvania • 🇺🇸 United StatesLead💰 $95,000 - $120,000 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in K-12 transportation routing software sales, with a strong ability to manage the full sales cycle and achieve revenue targets. Possesses deep knowledge of transportation operations, compliance, and the public-sector procurement process.
Highest-signal resume keywords
10+ Years Quota-Carrying SaaS Sales ExperienceDirect Experience Selling K-12 Transportation Routing SoftwareEstablished Relationships with Transportation DirectorsStrong Understanding of Student Transportation OperationsProven Track Record of Closing Complex Enterprise Deals
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
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Hard Skills
Sales Strategy DevelopmentPipeline ManagementNegotiationContractingForecastingMarket IntelligenceClosing SalesProspectingRFP NavigationCompliance Solutions
Soft Skills
Excellent CommunicationPresentation SkillsRelationship-BuildingNegotiation SkillsExecutive Presence
Tools & Technologies
Fleet Management SoftwareTelematics SolutionsRouting SoftwareStudent Transportation Technology
Industry Keywords
K-12 TransportationPublic Transit FleetsTransportation OperationsSafety ComplianceOutbound Prospecting
About the role
Key responsibilities & impact- Develop and execute territory and account-based sales strategies to achieve new business revenue targets across K-12 transportation organizations and public transit fleets
- Identify, prospect, and close net-new enterprise opportunities within the passenger transportation market
- Build and maintain a robust pipeline through outbound prospecting, industry networking, referrals, conferences, and government procurement channels
- Lead discovery conversations with Transportation Directors, Fleet Directors, Maintenance Leaders, Operations Executives, Superintendents, and other key decision-makers
- Own the full sales cycle from prospecting and qualification through negotiation, contracting, and closing
- Leverage industry expertise to position routing, fleet management, telematics, safety, and compliance solutions to solve critical customer challenges
- Collaborate with Product, Marketing, Engineering, and Customer Success teams to align customer needs with business solutions
- Provide accurate forecasting, pipeline management, market intelligence, and competitive insights to leadership
- Represent Zonar at industry associations, conferences, and customer events
- Travel within the assigned territory as needed
Requirements
What you’ll need- 10+ years of quota-carrying SaaS, software, or technology sales experience
- Required: Direct experience selling K-12 transportation routing software, student transportation technology, fleet management software, or related transportation operations platforms
- Experience working for student transportation technology providers is strongly preferred
- Established relationships with Transportation Directors, Fleet Directors, Maintenance Directors, and school transportation leadership teams are highly desirable
- Strong understanding of student transportation operations, including routing, scheduling, fleet maintenance, safety, compliance, and operational performance
- Proven track record of consistently achieving quota and closing complex enterprise deals in long sales-cycle environments
- Experience navigating public-sector procurement processes, RFPs, and multi-stakeholder buying cycles
- Strong executive presence with excellent communication, presentation, negotiation, and relationship-building skills
- Bachelor’s degree in business, Marketing, or a related field, or equivalent professional experience
- Ability and willingness to travel up to 75% as needed
Benefits
Comp & perks- Paid time off
- Career growth
- Medical, dental & vision
- Remote working
- Paid leave for a new child
- Company events
- Life insurance