Business Development Representative

Zonar Systems

Business Development Representative supporting Zonar’s sales team by generating new sales opportunities through outbound prospecting. Engaging and qualifying prospective customers in vocational sectors.

Posted 7/9/2026full-timeRemote • 🇺🇸 United StatesJunior💰 $55,000 - $60,000 per yearWebsite

About the role

Key responsibilities & impact

Conduct outbound prospecting through cold calls, emails, social media, and personalized outreach to generate new sales opportunities.
Follow up on inbound leads generated by marketing campaigns, webinars, and content downloads.
Research target companies and contacts to tailor outreach based on industry, fleet size, and operational challenges.
Identify and engage decision-makers and influencers within transportation, maintenance, and operations teams.
Conduct discovery conversations to assess prospect needs, challenges, and fit for Zonar’s telematics solutions.
Clearly communicate Zonar’s value proposition using a consultative, customer-focused approach.
Schedule qualified meetings and demos for Account Executives, contributing directly to pipeline growth.
Maintain accurate records of all outreach, conversations, and qualification notes in CRM (Salesforce or Microsoft Dynamics).
Track and manage leads through the sales funnel to ensure timely follow-up and consistent engagement.
Collaborate closely with Account Executives to align on target accounts, outreach strategies, and qualification criteria.
Partner with Marketing to provide feedback on lead quality, campaign performance, and market insights.
Develop and maintain a working knowledge of Zonar’s solutions, including ELD compliance, GPS tracking, asset management, and smart fleet tools.
Identify trends, common objections, and messaging effectiveness to help improve outbound strategies, call scripts, and email sequences.
Stay informed on industry trends and competitor offerings to position Zonar effectively in conversations.
Participate in sales training, team huddles, and coaching sessions to continuously improve sales skills and product knowledge.

Requirements

What you’ll need

Bachelor's degree or at least 1 year of experience in outbound business development, inside sales, or a related role
Proven experience with cold calling and prospecting in a B2B environment
Strong communication skills with the ability to engage mid-level and senior decision-makers
Comfort using CRM systems (Salesforce or Microsoft Dynamics preferred) and sales research tools
Ability to work independently while consistently meeting activity and conversion goals
Energetic, persistent, and motivated by measurable outcomes
Strong organizational skills and follow-through
Ability to adapt messaging and approach based on market feedback
Experience or interest in vocational industries such as transportation, logistics, construction, or field services is a plus.

Benefits

Comp & perks

Paid time off
Career growth
Medical, dental & vision
Remote working
Paid leave for a new child
Company events
Life insurance

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Lead GenerationSales Funnel ManagementDiscovery ConversationsConsultative SellingELD Compliance KnowledgeGPS Tracking KnowledgeAsset Management KnowledgeSmart Fleet Tools Knowledge

Soft Skills

Strong Organizational SkillsAdaptabilityPersistenceMotivation by Measurable Outcomes