Marketing Communications Manager

Zoetis

Marketing Communications & Media Manager at Platinum Performance overseeing advertising and media strategy. Collaborating cross-functionally to maximize brand impact and business growth with key performance metrics.

Posted 6/19/2026part-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $93,000 - $140,000 per yearWebsite

About the role

Key responsibilities & impact

Own the annual and quarterly advertising and media strategy aligned to brand and business objectives
Develop integrated, multi-channel media plans around key formulas and campaigns (e.g., digital, social, search, print, programmatic, events/sponsorships)
Partner with Insights/Analytics to define KPIs, measurement approaches, and optimization plans; translate results into actionable recommendations for advertising and media strategy
Own the advertising and media budget (annual planning, forecasting, allocation, pacing, and reconciliation)
Build business cases for incremental spend and reallocation decisions, track ROI and performance vs. plan
Responsible for development, review, and delivery of marketing assets and content across channels including but not limited to writing content, art directing on layouts, email direction, submitting JIRA tickets and routing assets for approval
Drive digital campaign creative execution across paid search, paid social, display/programmatic, CRM/email, and website/landing-page experiences
Partner with analytics and channel owners to improve funnel performance (CTR, CVR, CAC, ROAS, LTV, etc.)
Support owned-channel content strategy (SEO & AEO fundamentals, content governance, and engagement best practices)
Develop and operationalize audience segmentation using first-party data, market insights, and behavioral signals
Ensure assets are on strategy, on brand, and optimized for channel requirements and audience needs
Collaborate with Brand/Portfolio Marketing, Sales, and other stakeholders to align messaging, campaigns, and go-to-market priorities
Support key launches and initiatives with integrated plans, toolkits, and readiness communications

Requirements

What you’ll need

BS/BA required
5+ years of experience in marketing or related role (advertising, media planning/buying, or integrated marketing brand or agency experience preferred)
Knowledge of equine industry and nutritional products preferred
Hands-on familiarity with key platforms and tools (e.g., Google/Meta/LinkedIn, DSPs, GA4, ad servers, social listening, DAM tools)
Experience with media mix modeling, incrementality testing, or advanced measurement approaches

Benefits

Comp & perks

healthcare and insurance benefits beginning on day one
a 401K plan with a match and profit-sharing contribution from Zoetis
4 weeks of vacation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

media planningadvertising strategyKPI definitionROI trackingaudience segmentationmedia mix modelingincrementality testingcontent governancedigital campaign executionoptimization plans

Soft Skills

collaborationcommunicationstrategic thinkinganalytical skillscreativityproject managementproblem-solvingleadershipadaptabilityattention to detail

Certifications

BS/BA degree