Marketing Communications and Media Manager

Zoetis

Marketing Communications & Media Manager responsible for advertising and media strategy at Zoetis. Overseeing development of media plans and marketing content aligned with brand objectives.

Posted 6/19/2026part-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $93,000 - $140,000 per yearWebsite

About the role

Key responsibilities & impact

Own the annual and quarterly advertising and media strategy aligned to brand and business objectives.
Develop integrated, multi-channel media plans around key formulas and campaigns (e.g., digital, social, search, print, programmatic, events/sponsorships).
Partner with Insights/Analytics to define KPIs, measurement approaches, and optimization plans; translate results into actionable recommendations for advertising and media strategy.
Own the advertising and media budget (annual planning, forecasting, allocation, pacing, and reconciliation).
Build business cases for incremental spend and reallocation decisions, track ROI and performance vs. plan.
Drive digital campaign creative execution across paid search, paid social, display/programmatic, CRM/email, and website/landing-page experiences.

Requirements

What you’ll need

BS/BA required
MBA or advanced degree a plus
5+ years of experience in marketing or related role (advertising, media planning/buying, or integrated marketing brand or agency experience preferred)
Knowledge of equine industry and nutritional products preferred
Hands-on familiarity with key platforms and tools (e.g., Google/Meta/LinkedIn, DSPs, GA4, ad servers, social listening, DAM tools)
Experience with media mix modeling, incrementality testing, or advanced measurement approaches.
Excellent leadership, organization and communication skills required.
Strategic thinker with a growth mindset and curiosity about animal health and nutrition.

Benefits

Comp & perks

healthcare and insurance benefits beginning on day one
401K plan with a match and profit-sharing contribution from Zoetis
4 weeks of vacation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

media planningadvertising strategydigital marketingcampaign managementKPI definitionROI trackingmedia mix modelingincrementality testingoptimization plansbudget management

Soft Skills

leadershiporganizationcommunicationstrategic thinkinggrowth mindsetcuriosity

Certifications

BS/BAMBA