Senior Communications and Marketing Operations Manager, Dairy
Zoetis
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $129,000 - $209,000 per year
Job Level
Senior
About the role
- Serve as the Communications & Marketing Operations Senior Manager for the Zoetis U.S. Dairy business
- Drive the development and execution of integrated marketing and communication plans
- Collaborate with sales and technical service teams, enabling functions, external marketing agencies, and suppliers
- Build and maintain strong relationships founded on trust and performance
- Oversee and optimize advertising and promotion budgets, including forecasting and maximizing spend
- Identify and implement opportunities to integrate Zoetis Dairy marketing and communication efforts into broader corporate initiatives
- Develop and execute comprehensive communication plans and programs for Zoetis Dairy and related brands
- Collaborate with cross-functional teams to deliver cohesive and impactful communication strategies
- Create and manage high-quality internal content for the Zoetis field force
- Continuously evaluate communication efforts to ensure effectiveness, identify areas for improvement
- Oversee and strengthen the day-to-day relationship with the brand marketing agency and key internal and external partners
- Partner with the agency and Zoetis digital teams to define and implement robust metrics for marketing communications programs
- Lead public and media relations initiatives for Zoetis Dairy
Requirements
- BS or BA required in animal science, communications, journalism, broadcast media, convergent media, and other applicable fields
- MBA or relevant advanced degree preferred
- 7-10 years of related marketing communications or agency experience required
- Animal health and/or pharmaceutical experience preferred
- Candidate must have experience developing marketing communication strategies and implementing tactical plans and campaigns
- Computer experience: Microsoft Windows, Outlook, Word, PowerPoint, Excel, Internet-based programs and tools, Zoom (or similar virtual meeting tool)
- Adobe Suite is a plus, but not a requirement.
Benefits
- healthcare and insurance benefits beginning on day one
- a 401K plan with a match and profit-sharing contribution from Zoetis
- 4 weeks of vacation
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing communication strategiestactical plansadvertising budget managementcommunication planspublic relationsmedia relationsintegrated marketingcontent management
Soft skills
collaborationrelationship buildingtrustperformance optimizationevaluation and improvement
Certifications
BS or BA in animal scienceBS or BA in communicationsBS or BA in journalismBS or BA in broadcast mediaBS or BA in convergent mediaMBA or relevant advanced degree