Senior Product Manager, Marketing Cloud – Automation
Zoetis
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $142,000 - $205,000 per year
Job Level
Senior
Tech Stack
AzureCloudPythonTableau
About the role
- Roadmap and Business Requirements Ownership of Salesforce Marketing Cloud
- Work closely with commercial partners to understand their needs and translate them into detailed business requirements for IT business partners as US roadmap for capabilities
- Ensure clear communication and alignment between business and IT teams to facilitate the successful implementation of marketing automation solutions related to salesforce marketing cloud
- Design business requirements and ensure proper backlogging and process creation based on the needs of commercial partners
- Develop and implement effective SOPs and processes to streamline operations and enhance efficiency
- Execute Salesforce Marketing Cloud campaigns, including the digital HTML building of emails, landing pages, and automation into lead routing tools
- Build and optimize customer journeys from a technical point of view, ensuring seamless and personalized customer experiences
- Utilize Salesforce Marketing Cloud tools to create, test, and deploy digital marketing campaigns
- Monitor and analyze campaign performance, making data-driven adjustments to improve outcomes
- Collaborate with internal stakeholders, including marketing, sales, and IT teams, to ensure successful project delivery including optimization of digital tactics
Requirements
- Minimum of 7-10 years of experience in digital marketing, with a focus on marketing automation and Salesforce Marketing Cloud
- Strong technical skills in HTML, email building, landing pages, and marketing automation tools
- Excellent project management skills, with a demonstrated ability to manage multiple projects and meet deadlines
- Proven experience in translating business requirements into technical specifications and managing SOPs
- Bachelor’s degree in communication, marketing, business, or related fields
- Knowledge of lead routing tools and customer journey mapping
- Experience working with Azure, tableau, Lead Scoring, Audience builder, & Python strongly preferred
- Experience developing customized marketing cloud solutions including data extensions, APIs, data management and user management, preferred
Benefits
- healthcare and insurance benefits beginning on day one
- 401K plan with a match and profit-sharing contribution from Zoetis
- 4 weeks of vacation
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Salesforce Marketing CloudHTMLemail buildinglanding pagesmarketing automationlead routing toolscustomer journey mappingdata extensionsAPIsdata management
Soft skills
project managementcommunicationcollaborationproblem-solvingtime management
Certifications
Bachelor’s degree in communicationBachelor’s degree in marketingBachelor’s degree in business