Senior Associate, Segment Marketing
Humana
Marketing Automation Business Partner
Zoetis
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $103,000 - $148,000 per year
Job Level
Mid-LevelSenior
Tech Stack
AzureCloudTableau
About the role
- Serve as the automation partner for Digital Marketing Specialist, Marketing Engine deploying all automation campaigns across Zoetis US
- Collaborating with Digital Marketing Managers to increase the use of audience segmentation, message personalization and A/B testing
- Responsible for reporting Salesforce marketing cloud metrics and KPIs in presentations and drafting insights for optimization
- Leverage automation features to streamline campaign workflows and improve efficiency
- Ability automate lead routing for sales call tools including the use of internal tools; seeking support from additional technical experts where needed
- Strong project management skills with ability to manage multiple projects simultaneously and meet deadlines without compromising quality
- Proactively share Salesforce Marketing Cloud capabilities and best practices supporting the creation of personalized content and journey building B2B2C
- Ability to work across teams with a high degree of accountability; strong attention to detail
- Competent in understanding and articulating the nuances of the marketing automation stack with a hunger to bring new ideas forward
- A self-starter with a can-do attitude known for rolling up their sleeves to get things done, find efficiencies, demonstrate a “We Are One Zoetis” team player mentality
- Ability to work in an agile and fast-paced environment across a complex organization
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field
- Salesforce Marketing Cloud Specialist certification is required
- Minimum of 5-8 years of experience in marketing automation, with a focus on Salesforce Marketing Cloud
- Experience working in audience builder and azure, preferred
- Experience creating omni-channel automation campaigns including journey building
- Experience working in a highly regulated field, preferred
- Familiarity with Marketing Automation tools and techniques including but not limited to lead generation and scoring, campaign and content development and campaign performance analytics
- 3+ years Experience with Salesforce Marketing Cloud; Additional Certifications preferred
- Experience in Adobe Creative Suite, Preferred
- Experience with analytics tools like Adobe Analytics & Target, Facebook Audience Insights, Google Analytics, Tableau
Benefits
- healthcare and insurance benefits beginning on day one
- 401K plan with a match and profit-sharing contribution from Zoetis
- 4 weeks of vacation
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing automationSalesforce Marketing Cloudaudience segmentationA/B testinglead routingjourney buildingomni-channel automationcampaign performance analyticsAdobe Creative Suiteanalytics tools
Soft skills
project managementattention to detailcollaborationaccountabilityself-starterproblem-solvingadaptabilityteam playercommunicationcreativity
Certifications
Salesforce Marketing Cloud Specialist certificationadditional Salesforce certifications
