Principal Product Marketing Manager – Launches
Zocks | AI for Advisors
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $140,000 - $200,000 per year
Job Level
Lead
About the role
- Manage the cross-functional GTM process for new product features and launches, ensuring all teams are aligned on timelines and deliverables.
- Translate complex technical features into clear, compelling, benefit-driven messaging for customers and prospects.
- Create high-quality launch assets, including blog posts, release notes, in-app messaging, web page updates, and sales enablement materials.
- Act as the primary marketing contact for the Product and Engineering teams, providing feedback and ensuring a smooth, repeatable launch program
- Influence and organize the launch process, holding senior stakeholders and team members accountable for their deliverables.
- Craft engaging campaigns based on new (and previously launched) product capabilities that drive bookings in partnership with the Demand Gen team.
- Partner with the sales enablement team to train sales and account management on new features.
Requirements
- 5+ years of experience in B2B SaaS product marketing, with a proven track record of managing product launches.
- Demonstrated ability to thrive in a fast-paced, agile environment and manage complex projects with multiple stakeholders.
- Experience working closely with technical product and engineering teams; experience in a global company is a plus.
- Exceptional organizational and project management skills.
- A sharp eye for quality and detail in all public-facing content and internal communications.
- Excellent communication skills, with the ability to influence senior stakeholders across different departments and time zones.
- Experience in financial services or fintech is a plus.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B SaaS product marketingproduct launchesproject managementcontent creationcampaign development
Soft skills
organizational skillscommunication skillsinfluencing skillsattention to detailstakeholder management