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About the role
Key responsibilities & impact- Manage and maintain the HubSpot CRM, ensuring data accuracy, organization, and overall database hygiene.
- Create and manage contact lists, audience segmentation, custom properties, and user permissions.
- Identify duplicate, outdated, or incomplete records and maintain clean, reliable CRM data.
- Serve as the team's go-to HubSpot expert, providing recommendations and best practices for CRM management.
- Build, launch, and optimize email campaigns, newsletters, and automated workflows within HubSpot.
- Create and manage lead nurturing campaigns, lifecycle stage automation, lead scoring, and follow-up sequences.
- Organize campaign assets, schedules, and marketing workflows to ensure consistent execution.
- Support both Marketing Hub and Sales Hub initiatives, including forms, automation, and campaign setup.
- Build custom dashboards and reports to monitor marketing and sales performance.
- Track key performance indicators including email engagement, open rates, click-through rates, conversions, and lead progression.
- Analyze campaign performance and provide recommendations for optimization.
- Generate regular reports that help leadership make data-driven decisions.
- Support lead management by identifying, qualifying, and nurturing prospects through automated campaigns.
- Ensure leads are properly segmented and routed throughout the customer lifecycle.
- Collaborate with Marketing and Sales teams to improve campaign performance and operational efficiency.
- Stay current on HubSpot updates, new features, and best practices, recommending improvements where appropriate.
- Review campaigns, workflows, emails, and CRM data to ensure accuracy before launch.
- Perform quality assurance checks on marketing assets, automations, and reporting.
- Maintain documentation for CRM processes and marketing operations.
Requirements
What you’ll need- 2+ years of hands-on experience using HubSpot in a Marketing Operations, CRM, Sales Operations, or Growth role.
- Strong experience with:
- - HubSpot CRM
- - Email marketing campaigns and newsletters
- - HubSpot workflows and marketing automation
- - CRM management and database hygiene
- - Contact segmentation and list management
- - Lead nurturing campaigns
- - Lead scoring and lifecycle automation
- - Custom dashboards and reporting
- Experience building and optimizing marketing campaigns within HubSpot.
- Strong analytical skills with the ability to interpret campaign performance and recommend improvements.
- Experience managing CRM data quality and performing quality assurance.
- Ability to organize multiple campaigns and marketing initiatives simultaneously.
- Strong written and verbal English communication skills.
- Highly organized, proactive, and able to work independently in a remote environment.
- Currently based in Latin America.
- Nice-to-Haves
- Experience supporting Growth, Marketing, or Sales teams.
- Experience with Marketing Hub and Sales Hub.
- Familiarity with CRM integrations and marketing technology platforms.
- Experience with lead generation, inbound marketing, or sales enablement.
- Knowledge of email marketing best practices and deliverability.
- Experience documenting marketing processes and CRM workflows.
- HubSpot certifications are a plus.
Benefits
Comp & perks- Work remotely Monday - Friday, 40 hours a week (no weekends)
- Vacation: 10 business days a year
- Holidays: 5 National Holidays a year
- Company Holidays: 5 Company Holidays a year (Christmas Eve, Christmas Day, New Year's Eve, New Year's Day, Zipdev Day)
- Parental Leave
- Health Care Reimbursement
- Active Lifestyle Reimbursement
- Quarterly Home Office Reimbursement
- Payroll Deduction Purchase Plans
- Longevity Bonus
- Continuous Learning Bonus
- Access to Training and Professional Development Platforms
- Did we mention it's REMOTE?!!
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
HubSpot CRMEmail MarketingLead ScoringLifecycle AutomationContact SegmentationDatabase HygieneCustom DashboardsCampaign OptimizationQuality AssurancePerformance Tracking
Soft Skills
Strong Communication SkillsHighly OrganizedProactiveIndependent Work
Certifications
HubSpot Certifications