Zipdev

Social Media, Creative Manager

Zipdev

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇲🇽 Mexico

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Job Level

Mid-LevelSenior

About the role

  • Develop and execute a data-driven social media strategy aligned with brand and business goals.
  • Define and maintain clear content pillars (education, transformation, lifestyle, results, and brand story).
  • Build and manage a monthly content calendar across all social channels.
  • Identify emerging trends, sounds, and cultural moments to keep content fresh and relevant.
  • Concept, shoot, and edit high-performing short-form videos for TikTok, Instagram Reels, and YouTube Shorts.
  • Leverage and integrate UGC (user-generated content) and influencer collaborations into the content pipeline.
  • Write engaging, platform-optimized captions that reflect the brand’s tone and personality.
  • Capture and edit B-roll or lifestyle footage when needed; comfort being on camera is a plus.
  • Engage authentically with followers through comments, DMs, and replies — building meaningful relationships.
  • Monitor brand mentions and industry conversations to identify opportunities for engagement.
  • Collaborate with a fractional community and influencer specialist to expand reach organically.
  • Track KPIs including engagement, reach, follower growth, and click-throughs.
  • Analyze results and share actionable insights and recommendations.
  • Test and iterate creative formats, hooks, and posting cadences to maximize performance.
  • Partner closely with the Senior Social Lead and leadership to align strategy and execution.
  • Coordinate with design, marketing, and paid media teams for consistent messaging and brand storytelling.
  • Manage external creative contributors, UGC creators, and editors as needed.

Requirements

  • 5+ years of experience in social media management, content creation, or digital marketing ideally within beauty, skincare, or DTC e-commerce.
  • Proven experience building and scaling social audiences on TikTok and Instagram.
  • Advanced video editing and content creation skills (CapCut proficiency required; Adobe Premiere or Canva a plus).
  • Strong creative instinct with a deep understanding of visual storytelling and audience psychology.
  • Excellent writing and communication skills able to craft compelling, on-brand messaging.
  • Analytical mindset with comfort using data to drive creative decisions.
  • Highly organized self-starter comfortable working both independently and collaboratively.
Benefits
  • Work remotely Monday - Friday, 40 hours a week (no weekends)
  • Vacation: 10 business days a year
  • Holidays: 5 National Holidays a year
  • Company Holidays: 5 Company Holidays a year (Christmas Eve, Christmas Day, New Year's Eve, New Year's Day, Zipdev Day)
  • Parental Leave
  • Health Care Reimbursement
  • Active Lifestyle Reimbursement
  • Quarterly Home Office Reimbursement
  • Payroll Deduction Purchase Plans
  • Longevity Bonus
  • Continuous Learning Bonus
  • Access to Training and Professional Development Platforms
  • Did we mention it's REMOTE?!!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
social media managementcontent creationvideo editingdata analysiscontent strategyaudience engagementKPI trackingvisual storytellingcreative testingcopywriting
Soft skills
creativitycommunicationorganizationcollaborationindependencerelationship buildinganalytical mindsetself-starteradaptabilitytrend identification