Marketing Lead

Zipdev

Marketing Lead owning B2C lead generation, strategy, budget, vendors, and KPIs. Leading marketing for a remote $6.5M-revenue company operating on EOS.

Posted 9/5/2026full-timeRemote • 🇲🇽 MexicoSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2C marketing strategy and execution, with a strong focus on budget management, performance analysis, and team leadership. Proficient in digital marketing fundamentals and familiar with EOS methodologies to drive accountability and results.

Highest-signal resume keywords

B2C Marketing StrategyMarketing Budget ManagementDigital Marketing FundamentalsEOS ExperienceTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationPerformance AnalysisMarketing AutomationSEOPPCContent CreationEmail MarketingData CleanupKPI MonitoringWebsite Coordination

Soft Skills

Excellent CommunicationRelationship BuildingNegotiation

Tools & Technologies

Customer.ioGoogle AnalyticsMonday.comExcelGoogle Sheets

Industry Keywords

Direct MailAmbassador ProgramsReferral ProgramsPaid MediaMarketing Agreements

About the role

Key responsibilities & impact

Own lead generation to support annual revenue targets and B2C growth
Set marketing strategic direction across campaigns, messaging, and brand
Build quarterly plans, identify new marketing channels, and run tests
Negotiate marketing agreements with partners and external resources; research and evaluate channel partners
Own the annual marketing review, including performance analysis, market trends, and strategy shifts
Maintain oversight of DRM brand standards
Give final approval for email marketing/sequences, social media, blogs, paid advertising, print materials, and collateral
Identify and approve website updates
Oversee content creation and data cleanup/organization
Manage and optimize the marketing budget for ROA; recommend and manage budget allocation
Negotiate and execute agreements with marketing resources such as PPC agencies and CRO providers
Review initiatives for budget and strategic alignment
Determine budgets for the ambassador program and other strategic initiatives
Identify needs for marketing tools/assets and define requirements, specifications, and budgets
Direct the Marketing team in sourcing and implementing solutions or engaging outside experts
Oversee backend builds, landing pages, and UX/template updates
Define quarterly marketing goals, KPIs, and success metrics; own the marketing Scorecard
Monitor Scorecard metrics/KPIs weekly, flag off-track metrics, and recommend corrective action
Audit quarterly results and refine priorities, including Scorecard and Rocks
Ensure Scorecard metrics/KPIs are accurately reported using analytics tools
Conduct final QA across marketing initiatives, channels, platforms, and vendors
Sit on the leadership team and own the Marketing seat in the EOS structure, including Rocks, Scorecard, and L10 meetings
Ramp up on current programs, brand standards, and tech stack within the first 90 days
Complete knowledge transfer from the outgoing CMO
Establish quarterly Rocks and take ownership of the Scorecard
Build working relationships with Marketing Coordinator contractors and clarify roles
Present an initial 90-day marketing plan to leadership

Requirements

What you’ll need

7+ years of marketing experience with at least 2+ years in a leadership/management role
Experience owning marketing strategy and execution in a small-to-mid-size company, ideally $5M–$20M revenue range, in a strategic and hands-on capacity
B2C marketing experience, ideally including direct mail/print, ambassador or referral programs, and paid media (PPC/CRO)
Proven track record managing a marketing budget for ROA/ROI and negotiating vendor/agency agreements
Experience managing people, including junior team members and technical contractors
Comfort working in a company that runs on EOS — Rocks, Scorecards, L10s, and accountability charts; EOS experience strongly preferred
Strong grasp of digital marketing fundamentals: content, email/SMS, SEO/SEM, marketing automation, and website/landing page coordination
Excellent communication skills and ability to present strategy and Scorecard results clearly to leadership
Familiarity with Customer.io, Google Analytics, monday.com, Excel/Google Sheets
Experience transitioning from a fractional/consulting marketing leader into an in-house structure is a nice to have
Experience with direct-to-consumer channels such as mailers, print, stuffers, newspaper inserts, and swag/promotional campaigns is a nice to have

Benefits

Comp & perks

Work remotely
Vacation: 10 business days a year
Holidays: 5 National Holidays a year
Company Holidays: 5 Company Holidays a year (Christmas Eve, Christmas Day, New Year's Eve, New Year's Day, Zipdev Day)
Parental Leave
Health Care Reimbursement
Active Lifestyle Reimbursement
Quarterly Home Office Reimbursement
Payroll Deduction Purchase Plans
Longevity Bonus
Continuous Learning Bonus
Access to Training and Professional Development Platforms