Events

• Supporting the planning, execution, and optimization of third-party sponsored events to drive engagement, generate leads, and enhance our brand presence.
• Maintain project deliverables and timelines project management tools/planning, demonstrating hyper-focused attention to detail to ensure flawless execution across numerous concurrent events.
• Own all event logistics and production, including vendor negotiation and management, contract review, budget adherence, and on-site execution.
• Work with sales teams to identify best sales attendance, select contacts for on-site meetings, and run pre-event know-before-you-go meetings.
• Develop and execute multi-channel promotional campaigns (email, social media, website) to maximize attendance and engagement.
• Partner with Brand, Corporate, and Product Marketing to develop creative and engaging booth activations, customer stories, messaging, and event experiences that bring our brand story to life and ensure a high-quality attendee experience.
• Partner with sales to ensure generated leads are routed correctly and worked by representatives both pre- and post-campaign activation.
• Establish a centralized event reporting system, utilizing CRM and data reporting tools (e.g., Salesforce) to rigorously track event performance metrics—including MQL-to-SQL conversion, cost-per-lead (CPL), and pipeline influenced—to determine and prove event ROI.
• Create post-event follow-up strategies to nurture leads and convert attendees into customers via Marketo (marketing) and outreach (sales messaging).
• Provide support to the broader Field Marketing team as needed, leveraging event expertise to assist with regional or hosted event logistics.

Events Marketing Manager

Internal Events Manager

Senior Corporate Event Planner

Creator Events Coordinator

Senior Specialist – Internal Events