Senior Field Marketing Manager, Enterprise
Zip
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • 🇺🇸 United States
Visit company websiteSalary
💰 $145,000 - $160,000 per year
Job Level
Senior
About the role
- Drive GTM Field Marketing Strategy & Enablement: Act as the strategic point person for the Enterprise sales teams, leading quarterly field planning, understanding segment and regional priorities, account needs, and revenue targets, translating them into actionable field marketing plans.
- Own Targeted ABM and Pipeline Programs: Design and execute highly personalized, multi-touch Account-Based Marketing (ABM) programs, focused on accelerating leads and opportunities within top accounts.
- Manage High-Impact Event Portfolio: Execute a diversified, high-touch event strategy encompassing hosted events (e.g., executive dinners, roadshows), major third-party trade shows, unique hospitality and experiential campaigns for key prospects, and managing a scaled sales-owned event program.
- Measure & Optimize for Pipeline ROI: Establish and maintain region-specific performance dashboards, rigorously tracking program impact on lead flow, pipeline maturation, and closed-won revenue. Partner closely with BDRs and Sales Operations to ensure timely lead actioning and full-funnel visibility.
Requirements
- 5+ years of strategic field marketing experience, preferably within Enterprise B2B SaaS or large-scale technology environments.
- Proven expertise in developing and executing pipeline maturation focused strategies and campaigns that move high-value deals through the funnel.
- Exceptional project management skills and demonstrated ability to own complex budgets and large, multi-faceted event portfolios (from planning to post-event ROI analysis).
- A results-driven, metric-driven mindset with experience in building reporting frameworks and using CRM/marketing automation tools (Salesforce, Marketo) to provide transparency on revenue impact.
- Strong verbal and written communication skills, capable of leading strategic quarterly business reviews and providing clear, actionable updates to executive sales leadership.
- Willingness to travel for events as needed (up to 40%).
Benefits
- Start-up equity
- Full health, vision & dental coverage
- Catered lunches & dinners for SF employees
- Commuter benefit
- Team building events & happy hours
- Flexible PTO
- Apple equipment plus home office budget
- 401k plan
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
strategic field marketingpipeline maturation strategiesevent managementbudget managementreporting frameworks
Soft skills
project managementresults-driven mindsetverbal communicationwritten communication