Senior Content Strategist

Zinnia

Senior Content Strategist leading the development and optimization of content for insurance products at Zinnia. Collaborating with cross-functional teams to drive organic growth and regulatory compliance.

Posted 7/17/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $90,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in developing and maintaining content strategies focused on life insurance and financial protection topics, with a strong emphasis on collaboration with Legal and Compliance teams to ensure regulatory adherence and content accuracy.

Highest-signal resume keywords

Content Strategy DevelopmentSEO Insights ApplicationRegulatory Compliance ManagementEditorial ManagementStakeholder Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content MarketingEditorial StrategyContent GovernanceContent Library ManagementContent Refresh Programs

Soft Skills

CollaborationCommunicationLeadership

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in CommunicationsBachelor's Degree in JournalismBachelor's Degree in EnglishBachelor's Degree in Business

Industry Keywords

Life InsuranceDisability InsuranceFinancial ProtectionContent FrameworksCustomer Acquisition

About the role

Key responsibilities & impact

Develop and maintain a comprehensive content strategy focused on life insurance, disability insurance, and related financial protection topics.
Build and manage editorial roadmaps informed by SEO insights, customer needs, market trends, and business priorities.
Establish content frameworks, standards, and governance processes to ensure consistency across all channels.
Identify content opportunities that support organic traffic growth, customer acquisition, and consumer education.
Partner closely with Legal, Compliance, and Product teams to ensure all content is accurate and meets regulatory and company requirements.
Lead content review and approval workflows, ensuring efficient collaboration among stakeholders.
Maintain content governance standards, disclosures, disclaimers, and documentation requirements.
Manage relationship with external agency, providing content briefs, editorial guidelines, and quality standards.
Review agency deliverables to ensure strategic alignment, factual accuracy, regulatory compliance, and brand consistency.
Collaborate with Marketing, Product, Legal, Compliance, and Executive stakeholders to align content initiatives with business goals.

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Journalism, English, Business, or a related field
5+ years of experience in content strategy, content marketing, editorial strategy, or related roles
Demonstrated experience partnering closely with Legal and Compliance teams to develop and approve customer-facing content
Experience managing external content agencies, freelance writers, or editorial vendors
Experience managing large content libraries and content refresh programs

Benefits

Comp & perks

Health/dental insurance
Parental leave
401(k)
Incentive/bonus opportunity
Tuition reimbursement