Partner Marketing
Zinier
full-time
Posted on:
Location Type: Remote
Location: Massachusetts • United States
Visit company websiteExplore more
About the role
- Develop and execute joint marketing plans with priority technology and go‑to‑market partners
- Plan and run co‑marketing campaigns (webinars, events, content syndication, email, digital) that drive partner‑sourced and partner‑influenced pipeline
- Create and maintain partner‑facing and co‑branded content including solution briefs, case studies, presentations, and campaigns‑in‑a‑box
- Collaborate with Marketing, Channels, and Sales to enable partner sellers and our field teams with the right messages, plays, and assets
- Track and report on partner marketing performance (leads, pipeline, revenue influence, partner engagement), and optimize programs based on insights
Requirements
- 5+ years in B2B marketing, ideally in SaaS within scale‑up organizations
- Hands‑on experience running joint campaigns and programs across content creation, digital marketing, events, and sales/partner enablement
- Comfort working in a fast‑paced, startup‑style environment and collaborating closely with commercial and alliances organizations
- Outstanding written and verbal communication skills
- Experience in field service, utilities, or industrial software is a strong plus
- Passion to embrace AI-nativity
Benefits
- Rare opportunity to make a real mark in an established market
- Building a new voice in the partner ecosystem
- Real ownership of joint content and co‑marketing programs
- Key role in building and scaling a repeatable partner marketing engine
- Ability to influence how partner marketing evolves across the business
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketingSaaSdigital marketingcontent creationcampaign managementpartner enablementperformance trackingpipeline managementrevenue influencedata analysis
Soft Skills
collaborationcommunicationorganizational skillsadaptabilityproblem-solvingcreativitytime managementteamworkleadershipstrategic thinking