General Manager, Head of Growth

Zinda Law Group, PLLC

General Manager building Zlayt AI’s go-to-market engine for personal injury law firms. Owning sales, marketing, customer success, retention, and commercial team growth.

Posted 8/14/2026full-timeAustin • Texas • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in go-to-market strategy development, sales process design, and team leadership within the B2B SaaS and legaltech sectors. Proven ability to drive pipeline generation, customer success, and retention metrics while effectively communicating with legal industry stakeholders.

Highest-signal resume keywords

Go-To-Market StrategySales Process DesignB2B SaaS ExperienceCustomer Success ManagementLegal Industry Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Motion ExecutionPipeline GenerationData-Driven ForecastingSales Engagement PlatformsCRM Tools

Soft Skills

Strong Communication SkillsTeam LeadershipRelationship Building

Tools & Technologies

CRM SoftwareSales Engagement ToolsCustomer Success Platforms

Industry Keywords

LegaltechPersonal Injury LawB2B SalesRevenue LeadershipMarket Insights

About the role

Key responsibilities & impact

Define and continuously refine Zlayt's go-to-market strategy, including target segments, ICP, pricing/packaging input, channel strategy, and competitive positioning.
Translate product capabilities into value propositions and messaging for law firm buyers and users.
Set GTM goals, pipeline targets, and success metrics; report progress and market insights to the founding team and board.
Build and run the sales motion, including pipeline generation, demos, trials, negotiation, and close.
Design the sales process, CRM/tooling stack, and qualification criteria.
Hire, onboard, and manage sales hires as volume grows.
Own top-of-funnel strategy, positioning, messaging, content, and channel selection.
Partner with or manage marketing contractors and agencies.
Build brand and category awareness within the personal injury legal community.
Design onboarding, adoption, renewal, and expansion motions for law firm customers.
Own retention and expansion metrics and feed customer insight into product and sales strategy.
Build onboarding and account-growth playbooks.
Recruit, hire, and develop the first Sales, Marketing, and Customer Success team members.
Establish operating cadence, tooling, and reporting for the commercial organization.
Work directly with the CEO/founding team on commercial strategy and business operations.

Requirements

What you’ll need

5+ years in GTM, revenue, sales, or growth leadership roles
Meaningful experience in early-stage/seed B2B SaaS
Experience owning GTM strategy and personally executing it
Experience selling into a specialized, relationship-driven, or regulated vertical strongly preferred
Direct legaltech experience is a plus
Track record of building repeatable sales and/or customer success motions from scratch
Experience with CRM, sales engagement, and support/Customer Success platforms
Comfort working directly with founders in a fast-moving, resource-constrained environment
Strong written and verbal communication skills
Ability to speak credibly to legal industry buyers, including attorneys and firm operators
Data-driven approach to pipeline, forecasting, and retention metrics
Existing personal injury law or broader legal industry network or credibility is nice to have
Experience scaling GTM from founder-led sales to a repeatable team-based motion is nice to have
Familiarity with AI/automation products and selling trust and accuracy to skeptical, high-stakes buyers is nice to have

Benefits

Comp & perks

Paid time off (20 days)
12 paid holidays
Medical, vision, and dental insurance
100% of base medical plan covered by the firm
Simple IRA with up to 3% company match
Ongoing training and mentoring opportunities