Digital Marketing

Zinda Law Group, PLLC

Paid Digital Specialist responsible for managing paid advertising strategies for Zinda Law Group. Analyzing campaigns and optimizing performance in digital marketing across various platforms.

Posted 4/29/2026part-timeRemote • Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Build, manage, and scale paid search campaigns across Google Ads and beyond.
Conduct deep keyword research to maximize budget efficiency while hitting traffic, conversion, and ROI/ROAS goals.
Monitor, analyze, and optimize campaign metrics via Google Analytics to ensure peak performance at all times.
Produce clear, actionable weekly performance reports for leadership.
Make strategic recommendations on keyword expansion and budget prioritization.
Execute and manage paid social media campaigns that drive qualified traffic and conversions.
Stay ahead of platform trends and algorithm changes to keep our campaigns competitive.
Manage individual and team projects with a high degree of ownership and accountability.
Collaborate with leadership on long-term brand strategy and positioning.
Build and maintain relationships with vendors while staying current on the latest in paid advertising.

Requirements

What you’ll need

Proficiency in Google Ads, Google Analytics, Google Search Console, and Meta Ads.
Proven experience managing large-scale PPC campaigns.
Strong analytical mindset with sharp problem-solving and project management skills.
Detail-oriented, deadline-driven, and able to thrive in a fast-paced environment.
Clear, confident communicator — comfortable presenting to and interacting with executive leadership.
Bonus Points: Bachelor's degree in Marketing, Business, or a related field.
Previous experience in a law firm or legal marketing environment.

Benefits

Comp & perks

Health insurance
Competitive compensation tied to performance and impact
Comprehensive benefits
Room to grow — we promote from within and reward initiative

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

paid search campaignskeyword researchcampaign metrics analysisPPC campaign managementbudget efficiencytraffic conversion optimizationROIROASstrategic recommendationsproject management

Soft Skills

analytical mindsetproblem-solvingdetail-orienteddeadline-drivencommunicationownershipaccountabilitycollaborationpresentation skillsrelationship building

Certifications

Bachelor's degree in MarketingBachelor's degree in Businessrelated field degree