Creative Strategist
Zinc Network
contract
Posted on:
Location Type: Hybrid
Location: London • 🇬🇧 United Kingdom
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Lead the development of creative strategies for campaigns, translating digital, media, and audience insights into clear strategic direction for asset production
- Turn research, OSINT, and audience insights into compelling narratives, message frameworks, and campaign propositions tailored to specific audiences and contexts
- Design creative briefs to guide the development of digital content
- Facilitate creation workshops and working sessions within the team to ensure cultural relevance and contextual accuracy across Central and Eastern European audiences
- Work closely with the Project Director, Creative Director, and production teams to ensure all outputs align with strategic objectives and creative intent
- Embed safeguarding, ethical, and security considerations throughout creative development and implementation
- Support the development of Theories of Change and measurable campaign KPIs, linking creative strategy to behavioural or attitudinal outcomes
- Provide strategic and creative leadership in client and donor engagements, confidently presenting concepts, insights, and recommendations
- Collaborate with MEL and research teams to monitor campaign performance, applying learning to refine creative strategies over time
- Stay informed on best practice in strategic communications and behaviour change
Requirements
- 4+ years’ experience in creative strategy, communications planning, or campaign design. You would ideally have a blended background from advertising agencies but with experience of international development, social impact, government comms or public affairs.
- Demonstrated experience developing multi-channel, insight-driven campaigns in complex or sensitive environments.
- Strong understanding of influence operations, and audience behaviour in fragile or contested information spaces.
- Proven ability to synthesise research, OSINT and behavioural insights into clear creative strategies, narratives and campaign frameworks.
- Excellent writing and conceptual skills, with experience producing creative briefs, messaging frameworks, and strategic propositions
- Strong collaboration skills, with experience working closely with insights, creative, digital, and production teams
- Confidence operating in client-facing settings, including presenting strategic recommendations and creative concepts to senior stakeholders
- Familiarity with behaviour change models (e.g. COM-B, EAST) and influence or narrative-mapping frameworks (e.g. DISARM) is desirable
- A clear understanding of ethical storytelling, safeguarding, and risk-sensitive communications, particularly in politically or culturally sensitive contexts
- SC security clearance preferred
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
creative strategycommunications planningcampaign designmulti-channel campaignsinsight-driven campaignsbehaviour change modelsnarrative-mapping frameworkscreative briefsmessaging frameworksstrategic propositions
Soft skills
collaborationwritingconceptual skillsclient-facingpresentingstrategic leadershipfacilitationcultural relevancecontextual accuracyconfidence
Certifications
SC security clearance