Zinc Network

Senior Digital Marketing Manager

Zinc Network

full-time

Posted on:

Location Type: Hybrid

Location: London • 🇬🇧 United Kingdom

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Job Level

Senior

Tech Stack

WordPress

About the role

  • Develop and implement digital marketing strategies: ranging from content strategy to paid and distribution, always referencing budget, performance estimates, considerations for channels and formats, and opportunities for test and learn approaches.
  • Performance marketing analytics and evaluation: leading on the structuring and setting of objectives and KPIs at the very start of campaigns, ensuring these reflect the content, channels and audiences involved and asking about the big picture ‘what’ questions for the business and client.
  • Audit existing or historic performance of clients, partners and campaigns: carrying out deep-dive analysis of social channels and websites, leading to significant and innovative recommendations for growth and capacity building opportunities.
  • Implement, manage and optimise campaigns across multiple platforms: working with junior members of the team to ensure ‘live’ campaigns are efficient, optimised and ultimately successful in hitting their objectives.
  • Line management and staff development: ensuring direct reports have up-to-date, achievable and relevant goals, factoring in the requirements and expectations of their own job descriptions.
  • Work collaboratively with other internal or external teams: be it Strategists, Project Directors/Managers, Designers or Analysts to produce campaigns, creative ideas, targeting opportunities, and develop innovation opportunities.
  • Capacity building: creating and delivering training sessions, workshops and mentoring on a range of digital subjects, including paid social, channels, community management and analytics.
  • Personal development: taking ownership of training and development opportunities, both for themselves and their team.
  • Digital leadership: showing confidence in taking a leading role in driving digital delivery across the business, stepping in for the Head of Digital Marketing where required, attending client meetings, inputting digital context into new business planning, and ensuring the department stays laser-focused on innovation opportunities.

Requirements

  • Knowledge of all major social media platforms, including Instagram, Facebook, TikTok, YouTube, X and LinkedIn – to include content styles, formats, mandatories and up-to-date paid promotion regulations and implementations
  • Developing digital strategies, including content, paid and distribution
  • Auditing and reviewing social media channels and websites
  • Social media management across a variety of channels, including dealing with audience issues and crisis management
  • Comfortable using data and analytics to form relevant recommendations for live and future campaigns
  • Experience of paid social, search and display advertising, with quantifiable results and examples of success
  • Passion for AI tools and demonstrable experience of digital marketing usage
  • The ability to know when to step in on live campaigns and make recommendations for optimisations, tests and adjustments
  • Up-to-date knowledge of online policies and developments, such as privacy, cookies and GDPR/Data Protection Act
  • Strong communicator and collaborator with different teams and specialisms
  • Excellent presenter, both to internal and external audiences
  • Experience as a line manager
  • Technical experience, including tagging and tracking knowledge, such as Google Tag Manager, as well as SEO and basic web development using CMS such as Wordpress or Wix, as well as knowledge of UX and web accessibility
  • Experience working with content creation tools including Canva
  • Automated dashboard/reporting experience via Looker Studio or equivalent

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketing strategiesperformance marketing analyticscampaign managementsocial media managementpaid social advertisingSEOweb developmentdata analyticstagging and trackingcontent creation
Soft skills
line managementcollaborationcommunicationpresentationmentoringleadershipgoal settinginnovationcrisis managementpersonal development