PR Manager
Zinc Network
full-time
Posted on:
Location Type: Hybrid
Location: London • United Kingdom
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About the role
- Oversee the planning and execution of PR strategies across multiple markets, ensuring that global narratives are clear while allowing for locally tailored messaging and campaign design where needed.
- Identify, coordinate and oversee PR agencies in relevant target countries, providing clear briefs, guidance, and quality assurance on messaging, deliverables, and timelines.
- Develop and manage PR budgets, including forecasting, cost control, and sign-off processes for agency work, content production, and campaign activities.
- Maintain oversight of localised PR campaigns, ensuring cultural relevance, consistency of narrative, and adherence to overarching communications strategy.
- Review and approve press materials, including press releases, briefing documents, op-eds, fact sheets, and talking points.
- Monitor media performance across markets, tracking coverage, sentiment, and impact to inform reporting and optimisation.
- Coordinate international media opportunities, including interviews, physical events, announcements, and cross-country press moments.
- Ensure consistent message alignment across all territories, working closely with creative, content, and digital teams.
- Prepare regular performance reports, synthesising insights and recommending improvements to strengthen PR outcomes globally.
- Represent Zinc at high-level meetings with clients and project partners.
Requirements
- Proven experience in Public Relations, ideally within international or multi-market environments.
- Demonstrable expertise in Global PR strategy and execution, including adapting narratives for culturally diverse audiences.
- Experience working in or around sensitive, high-stakes, or politically complex environments, with proven judgement on reputational risk.
- Strong track record managing and coordinating multiple PR agencies, freelancers, or country-level teams simultaneously.
- Excellent media relations skills, including strong understanding of global media dynamics and how they differ across regions.
- Exceptional written and verbal communication, with the ability to craft clear, compelling narratives across formats and markets.
- Experience planning, managing, and reporting on PR budgets, with comfort overseeing spend across multiple countries.
- Strong analytical skills, including the ability to interpret media monitoring data, evaluate performance, and adjust strategies.
- Ability to work collaboratively across cultures and time zones, with strong relationship-building skills.
- Proactive, solutions-oriented mindset, with the ability to operate effectively under pressure and respond quickly to emerging issues.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Public RelationsGlobal PR strategyMedia monitoringBudget managementCrisis communicationContent productionCampaign designPerformance reportingMedia relationsNarrative crafting
Soft Skills
CommunicationAnalytical skillsRelationship buildingCollaborationCultural awarenessProblem-solvingJudgementAdaptabilityProactivityLeadership