Senior Paid Social Specialist
Zillow
full-time
Posted on:
Location Type: Remote
Location: California • Connecticut • United States
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Salary
💰 $83,200 - $132,800 per year
Job Level
About the role
- Own and manage a multi-million dollar annual paid social budget across multiple lines of business.
- Develop full-funnel paid social strategies aligned to brand and business objectives.
- Lead cross-channel media planning across Meta, TikTok, YouTube, Reddit, LinkedIn and emerging platforms.
- Identify white space opportunities and lead innovation pilots to evolve Zillow’s paid social approach.
- Serve as a thought leader on paid social best practices, trends, and platform evolution.
- Architect and evolve measurement frameworks including pixel placement strategy and governance, conversion tracking and attribution modeling, brand lift studies, incrementality testing, and A/B testing frameworks.
- Drive rigorous experimentation roadmaps across campaigns and synthesize data across sources into actionable insights.
- Partner closely with Brand, Creative, Influencer, Product Marketing, and Paid Marketing teams to ensure cohesive, best-in-class social campaigns.
- Drive alignment between owned, earned, influencer, and paid strategies.
- Collaborate with brand partners and external agencies to elevate Zillow’s social presence and measurement sophistication.
- Influence cross-org standards for social measurement, reporting, and execution.
- Proactively identify areas of underperformance and define corrective action plans.
- Lead post-campaign retrospectives focused on learning, not just reporting.
- Pilot emerging tools, platforms, and measurement methodologies.
- Champion operational improvements that increase efficiency and effectiveness across the paid social function.
Requirements
- 5+ years of experience in digital marketing with deep expertise in paid social strategy and execution.
- Demonstrated experience managing multi-million dollar budgets across multiple business objectives.
- Advanced understanding of pixel implementation and tracking architecture.
- Experience with brand lift studies and survey-based measurement.
- Experience in incrementality testing and attribution models.
- Proficiency in A/B and multivariate testing methodologies.
- Strong proficiency in platform ad managers (Meta, TikTok, YouTube, LinkedIn, etc.) and enterprise social management platforms, specifically Sprinklr.
- Required: Hands-on experience managing paid social campaigns within Sprinklr, including campaign setup, optimization, reporting, and governance.
- Advanced analytical skills with the ability to synthesize large, complex datasets into strategic insights.
- Comfortable presenting performance insights to cross-functional stakeholders and leadership audiences.
- Strong storytelling ability — able to translate performance metrics into clear business implications.
- Proven ability to operate as a strategic thinker, not just an operator.
- Demonstrated thought leadership and a track record of driving innovation and change.
- Highly collaborative, able to influence without authority across cross-functional teams.
Benefits
- Competitive base salary
- Equity awards based on experience, performance, and location
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid social strategypixel implementationattribution modelsincrementality testingA/B testingmultivariate testingdata synthesiscampaign optimizationmeasurement frameworkscross-channel media planning
Soft Skills
strategic thinkingstorytellingcollaborationinfluence without authoritythought leadershipanalytical skillspresentation skillsinnovationproblem-solvingcross-functional teamwork