Head of Growth Marketing

Zicasso

Head of Growth Marketing leading traveler acquisition for Zicasso, a luxury travel company. Bring data-driven strategies to optimize marketing performance across channels.

Posted 4/24/2026full-timeRemote • Texas • 🇺🇸 United StatesLeadWebsite

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Own the top-down quantitative view of all paid media. Use Media Mix Modeling (MMM) and incrementality testing to directly inform three decisions the executive team cares about: how we allocate budget across channels and funnel stages, how we forecast pipeline quality and volume, and how marketing feeds into revenue planning.
Design an attribution approach that combines MMM, lift studies, geo-holdouts, and platform-level tests into a defensible, multi-layered view and make the measurement case for upper-funnel investment in programmatic, YouTube, and brand.
Partner with Data Science to translate business goals into data requirements, and turn models into actions the paid media team executes against.
Own Google strategy as our primary growth channel: intent segmentation, the Performance Max / Search / manual tradeoff, and feeding LTV and offline conversion signals back into Smart Bidding. Scale without eroding lead quality.
Orchestrate full-funnel strategy across Google, Meta, YouTube, Microsoft Ads, and programmatic (StackAdapt, The Trade Desk, or similar). Develop retargeting and lead-nurture for high-intent travelers who don’t convert on first touch, and lead landing-page and lead-flow CRO in partnership with product.
Build a structured experimentation pipeline where every test (creative, audience, landing page, channel, bid strategy) is logged, measured against a pre-registered hypothesis, and tied to a downstream investment decision. The goal is a system, not a backlog of one-off tests.
Lead our growth team of 4-6. Set the analytical guardrails for the team’s day-to-day platform decisions; you should be able to review a campaign audit, a bidding strategy, or an experiment readout and know whether the rationale holds up.
Define success not just as hitting performance targets but as elevating specialists into strategic operators: people who can own a P&L-adjacent decision, defend it with data, and connect their channel work to company outcomes.
Partner with Creative, Content, Brand, Product, Data, and Operations to improve creative performance, lead quality, and traveler-specialist matching.

Requirements

What you’ll need

10+ years in growth or performance marketing, with meaningful time spent in high-AOV, high-consideration B2C categories (luxury, travel, real estate, financial services, or complex lead generation), managing multi-million-dollar media budgets.
Hands-on experience with MMM, incrementality testing, and multi-touch attribution in environments where conversion windows span weeks or months, not days.
Experience building attribution or measurement infrastructure from the ground up and not just operating existing tools. Bonus for shipping offline conversion pipelines, server-side conversion APIs, or LTV-based bidding signals.
Experience building repeatable testing systems that connect experiments to budget and roadmap decisions.
Strong quantitative fluency: SQL, Tableau (or equivalent BI), and advanced spreadsheets.
Experience leading and developing a senior growth team.
Executive communication: brings a clear point of view to senior leadership, defends allocation calls with model outputs, and translates complex measurement work into decisions the exec team can act on.

Benefits

Comp & perks

Remote work from your home base and flexible hours that allow you to enjoy a great work-life balance
Innovative, fast-paced and collaborative culture that values diverse voices and opinions
Competitive compensation and benefits package (medical, dental, vision)
Open Paid Time Off policy and 10 days of company-paid holidays
Stock options package
401K retirement plan with employer matching
Substantially discounted luxury travel during off-season
Learning and development annual stipend
Enjoy two company-sponsored business trips each year at international destinations we serve!

ATS Keywords

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Hard Skills & Tools

Media Mix Modelingincrementality testingmulti-touch attributionSQLTableaulead nurturingconversion rate optimizationattribution infrastructuretesting systemsdata analysis

Soft Skills

leadershipexecutive communicationquantitative fluencystrategic thinkingcollaborationanalytical skillsdecision-makingdefending allocation callstranslating complex conceptsteam development