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About the role
Key responsibilities & impact- Apply marketing knowledge and tools to contribute to ZF's positioning among university students
- Help identify and measure the progress of ZF's market positioning
- Design a brand strategy based on research, analyzing consumer insights and trends
- Identify universities and/or academic programs of interest to ZF
- Research, understand and share key trends and topics of interest to students in target bachelor programs within Mexico’s leading universities.
- Track, analyze, and report on performance and trends
- Develop and implement strategies and processes focused on increasing the Candidate Decision Journey
Requirements
What you’ll need- Current enrollment in a related Bachelor´s degree program (Marketing, communications, administration, or similar)
- Knowledge of marketing research tools and methodologies
- Knowledge of Microsoft Office and other digital tools
- Exceptional interpersonal and organizational skills
- Language: Intermediate English or above (Required)
- Available to work at least 30 hrs weekly (days/times to be based on intern’s academic schedule)
- Basic knowledge of Data Analytics (Power BI preferably)
Benefits
Comp & perks- Schoolarship
- 2 remote working days.
- Meal support.
- Integration activities.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing researchdata analyticsbrand strategyconsumer insightsperformance analysistrend analysis
Soft Skills
interpersonal skillsorganizational skills
