Performance Marketing Manager

zetcom

. The focus of the role is the active generation of leads in our core sales markets through targeted marketing activities and effective use of existing tools such as HubSpot, Drupal, LinkedIn Campaign Manager, or Lusha.

Posted 4/21/2026full-timeBerlin • 🇩🇪 GermanyMid-LevelSenior💰 €60,000 - €75,000 per yearWebsite

Tech Stack

Tools & technologies

DrupalWordPress

About the role

Key responsibilities & impact

The focus of the role is the active generation of leads in our core sales markets through targeted marketing activities and effective use of existing tools such as HubSpot, Drupal, LinkedIn Campaign Manager, or Lusha.
Creation of audience-specific content for the website, newsletters, and social media (especially LinkedIn).
Planning, execution, and ongoing optimization of content marketing measures (e.g., LinkedIn Campaign Manager, Google Ads).
Design, setup, and management of lead-generation campaigns in core sales markets (including landing pages, funnels, A/B tests) — primarily via HubSpot.
Planning, creation, and sending of newsletters including segmentation and performance optimization.
Community management as well as monitoring and analysis of relevant KPIs (leads, conversion rates, CPL, etc.) including deriving concrete actions.
Close collaboration with Sales to ensure effective lead handover and qualification.
Briefing, management, and coordination of external partners (graphics, content, and, if applicable, agencies).
Planning and execution of events (approx. 3–5 per year) including pre- and post-event activities for lead generation.
Responsibility for planning, allocation, and controlling of the marketing budget.
Continuous development of the marketing and lead-gen strategy based on data and market feedback.

Requirements

What you’ll need

3–5 years of relevant professional experience in performance marketing (B2B advantageous, digital focus)
Proven experience in operational lead generation (not just strategy/conceptual work)
Strong proficiency with performance marketing tools (LinkedIn Campaign Manager, Google Ads, etc.)
Solid experience with CRM and marketing automation systems (HubSpot preferred)
Experience with CMS systems (Drupal preferred, alternatively WordPress)
Confident use of common design and content tools (Canva, Adobe or similar)
Analytical mindset and routine in working with KPIs, reports, and optimizations
Very good German skills (C1) and good English skills (at least B2)
Hands-on mentality: high sense of ownership, strong execution skills, and proactivity
Structured, goal-oriented working style and strong communication skills
Interest in digital products / SaaS is an advantage

Benefits

Comp & perks

Very varied work in an international, diverse, collegial, and highly motivated team with German- and English-speaking day-to-day operations
The opportunity to contribute your own ideas, take responsibility, and make a significant contribution to the company’s success
Participation in developing a dynamically global market and expanding our leading position
Global customer base with unique cultural heritage collections
Workplace at an innovative company located in the center of Berlin or Vienna, with flexible working hours and hybrid work models, including workation and home office equipment
As an international company with strong, long-standing roots in the cultural sector, we value, support, and celebrate human diversity, cultural differences, personal perspectives, and people of all backgrounds. We expect the same commitment from our employees and partners.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketinglead generationcontent marketingKPI analysisA/B testingsegmentationmarketing budget managementdata analysisdigital productsSaaS

Soft Skills

analytical mindsetstrong execution skillsproactivitystructured working stylegoal-orientedstrong communication skillsownershipcollaborationcommunity managementevent planning