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Manager, Editorial Lead
Zeta GlobalManager, Editorial Lead at Zeta Global overseeing the evolution of the blog and editorial strategy. Creating content to engage audiences and support marketing goals.
About the role
Key responsibilities & impact- Own the editorial strategy, content roadmap, and editorial calendar for Zeta’s blog, aligned to product priorities and growth marketing goals
- Pitch and write clear, engaging content that explains product capabilities in ways that matter to our audiences
- Edit and improve drafts from Product Marketing and internal teams, ensuring clarity, consistency, and strong storytelling
- Partner closely with Product Marketing, Product, and other stakeholders to identify content opportunities that support launches, strategic initiatives, and key business priorities
- Partner with Growth Marketing to align content to campaigns, priority audiences, and pipeline goals
- Build content that performs well in search and AI-generated answers, applying GEO (Generative Engine Optimization) principles to ensure it’s easy to find, understand, and trust
- Maintain a high bar for writing quality, voice, and editorial consistency
- Drive content from planning through publication, coordinating contributors, stakeholders, reviews, and approvals to ensure timely execution
- Use performance insights, audience trends, and business priorities to inform editorial decisions and optimize future content investments
Requirements
What you’ll need- 6+ years of experience in editorial, content, or product marketing within a B2B technology company
- Strong writer and editor, with experience producing high-quality blog or newsroom-style content
- Ability to quickly understand product concepts and translate them into clear, engaging stories for different audiences
- Skilled at editing and shaping content from multiple contributors into a consistent, high-quality voice
- Highly proactive and idea-driven — you bring a constant stream of content angles and story ideas
- Strong cross-functional collaborator with experience working across Product Marketing, Product, Demand Generation, and Corporate Marketing teams
- Detail-oriented and organized, able to manage multiple drafts and deadlines simultaneously
- Able to balance strategic thinking with hands-on execution in a fast-paced environment
Benefits
Comp & perks- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Content Roadmap DevelopmentBlog WritingEditingStorytellingPerformance Insights AnalysisContent OptimizationSEO PrinciplesContent PlanningDraft ManagementAudience Trend Analysis
Soft Skills
Proactive IdeationDetail-OrientedOrganizational SkillsStrategic ThinkingCollaboration