Senior Director, Product Marketing
Kentik
CloudGo
Data Partnerships Enablement Manager
Zeta Global
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $115,000 - $125,000 per year
Job Level
Mid-LevelSenior
Tech Stack
Cloud
About the role
- Develop and execute go-to-market strategies for newly onboarded data partnerships
- Identify internal platforms and tools that can benefit from the data and coordinate integration efforts
- Collaborate with cross-functional teams (Programmatic, Product, Engineering, Marketing, Compliance) to establish clear protocols and processes for data access, usage, and governance
- Act as the internal expert on each data partnership—understanding sourcing, differentiators, and allowable use cases
- Collaborate with Product Marketing to create GTM materials (one-pagers, slide decks, objection handling guides)
- Create and maintain internal documentation including data dictionaries, sourcing details, refresh cadence, nuances of the data, approved use cases, etc.
- Develop training materials and lead enablement sessions for Sales, Pre/Post-Sales, and Data Cloud teams
- Support Marketing to build client-facing collateral to showcase data capabilities
- Own monthly usage reporting and ensure timely delivery to data partners
- Track internal utilization and assess business value derived from the partnership
- Collect internal and external feedback to inform product enhancements and new solution development
- Partner with application teams to prioritize roadmap items that leverage integrated data
- Identify friction points in data usage and propose solutions
- Help define success metrics for data partnerships and track progress over time
- Stay informed and communicate updates, enhancement and changes to the data to the Zeta team
Requirements
- 3-5 years of experience in the AdTech or MarTech industries in a Sales Enablement or Product Marketing role
- Experienced in building training content and collateral for GTM teams
