Account Manager

• Develop and execute go-to-market strategies for newly onboarded data partnerships
• Identify internal platforms and tools that can benefit from the data and coordinate integration efforts
• Collaborate with cross-functional teams (Programmatic, Product, Engineering, Marketing, Compliance) to establish clear protocols and processes for data access, usage, and governance
• Act as the internal expert on each data partnership—understanding sourcing, differentiators, and allowable use cases
• Collaborate with Product Marketing to create GTM materials (one-pagers, slide decks, objection handling guides)
• Create and maintain internal documentation including data dictionaries, sourcing details, refresh cadence, nuances of the data, approved use cases, etc.
• Develop training materials and lead enablement sessions for Sales, Pre/Post-Sales, and Data Cloud teams
• Support Marketing to build client-facing collateral to showcase data capabilities
• Own monthly usage reporting and ensure timely delivery to data partners
• Track internal utilization and assess business value derived from the partnership
• Collect internal and external feedback to inform product enhancements and new solution development
• Partner with application teams to prioritize roadmap items that leverage integrated data
• Identify friction points in data usage and propose solutions
• Help define success metrics for data partnerships and track progress over time
• Stay informed and communicate updates, enhancement and changes to the data to the Zeta team

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