
Director, Paid Social
Zeta Global
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $100,000 - $140,000 per year
Job Level
Tech Stack
About the role
- Serve as the primary strategic lead, moving beyond execution to act as a partner that drives the client's business forward with proactive ideas and growth strategies.
- Lead all aspects of client communication and campaign onboarding, ensuring expectations are met and proactively identifying ways to support the client's business needs.
- Deliver performance updates on a cadence aligned with client requirements, providing meaningful insights that guide broader business decisions.
- Drive results for large-scale campaigns primarily on Meta and TikTok, with additional management of LinkedIn, Snapchat, and other social channels as required by the client.
- Coordinate with internal operations teams to prioritize tasks and maintain a high standard of execution accuracy across all accounts.
- Use the Zeta Data Cloud to identify and implement sophisticated audience targeting strategies to improve campaign performance.
Requirements
- 5+ years of hands-on experience in Paid Social advertising.
- Advanced, expert-level knowledge of Meta Ads Manager is required.
- A proven track record of managing high-touch client relationships and thriving in a consultative, partner-based role.
- Demonstrated success in translating complex business goals into actionable social media strategies and 'great ideas' that drive growth.
- Strong experience with TikTok is highly preferred. Familiarity with LinkedIn, Snapchat, Reddit, or Pinterest is a plus.
- A deep understanding of media mechanics, including KPI optimization, audience targeting, pixel/technical implementations (CAPI), and budget management.
- Meticulous quantitative skills and a high bar for quality and accuracy in campaign execution.
- BA/BS degree, including quantitative coursework (exceptions made for highly experienced candidates).
Benefits
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Paid Social advertisingMeta Ads Manageraudience targetingKPI optimizationpixel implementationCAPIbudget managementcampaign executionquantitative analysissocial media strategies
Soft Skills
client communicationconsultative skillsrelationship managementstrategic thinkingproactive problem solvinginsight generationtask prioritizationexecution accuracyattention to detailcollaboration