Zeta Global

Director, Paid Social

Zeta Global

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $100,000 - $140,000 per year

Job Level

Tech Stack

About the role

  • Serve as the primary strategic lead, moving beyond execution to act as a partner that drives the client's business forward with proactive ideas and growth strategies.
  • Lead all aspects of client communication and campaign onboarding, ensuring expectations are met and proactively identifying ways to support the client's business needs.
  • Deliver performance updates on a cadence aligned with client requirements, providing meaningful insights that guide broader business decisions.
  • Drive results for large-scale campaigns primarily on Meta and TikTok, with additional management of LinkedIn, Snapchat, and other social channels as required by the client.
  • Coordinate with internal operations teams to prioritize tasks and maintain a high standard of execution accuracy across all accounts.
  • Use the Zeta Data Cloud to identify and implement sophisticated audience targeting strategies to improve campaign performance.

Requirements

  • 5+ years of hands-on experience in Paid Social advertising.
  • Advanced, expert-level knowledge of Meta Ads Manager is required.
  • A proven track record of managing high-touch client relationships and thriving in a consultative, partner-based role.
  • Demonstrated success in translating complex business goals into actionable social media strategies and 'great ideas' that drive growth.
  • Strong experience with TikTok is highly preferred. Familiarity with LinkedIn, Snapchat, Reddit, or Pinterest is a plus.
  • A deep understanding of media mechanics, including KPI optimization, audience targeting, pixel/technical implementations (CAPI), and budget management.
  • Meticulous quantitative skills and a high bar for quality and accuracy in campaign execution.
  • BA/BS degree, including quantitative coursework (exceptions made for highly experienced candidates).
Benefits
  • Unlimited PTO
  • Excellent medical, dental, and vision coverage
  • Employee Equity
  • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Paid Social advertisingMeta Ads Manageraudience targetingKPI optimizationpixel implementationCAPIbudget managementcampaign executionquantitative analysissocial media strategies
Soft Skills
client communicationconsultative skillsrelationship managementstrategic thinkingproactive problem solvinginsight generationtask prioritizationexecution accuracyattention to detailcollaboration