Director, Paid Social

Zeta Global

Director of Paid Social at Zeta Global responsible for managing end-to-end paid social campaigns primarily on Meta and TikTok, ensuring client success and strategic insights.

Posted 4/7/2026full-timeRemote • 🇺🇸 United StatesLead💰 $100,000 - $140,000 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Serve as the primary strategic lead, moving beyond execution to act as a partner that drives the client's business forward with proactive ideas and growth strategies.
Lead all aspects of client communication and campaign onboarding, ensuring expectations are met and proactively identifying ways to support the client's business needs.
Deliver performance updates on a cadence aligned with client requirements, providing meaningful insights that guide broader business decisions.
Drive results for large-scale campaigns primarily on Meta and TikTok, with additional management of LinkedIn, Snapchat, and other social channels as required by the client.
Coordinate with internal operations teams to prioritize tasks and maintain a high standard of execution accuracy across all accounts.
Use the Zeta Data Cloud to identify and implement sophisticated audience targeting strategies to improve campaign performance.

Requirements

What you’ll need

5+ years of hands-on experience in Paid Social advertising.
Advanced, expert-level knowledge of Meta Ads Manager is required.
A proven track record of managing high-touch client relationships and thriving in a consultative, partner-based role.
Demonstrated success in translating complex business goals into actionable social media strategies and 'great ideas' that drive growth.
Strong experience with TikTok is highly preferred. Familiarity with LinkedIn, Snapchat, Reddit, or Pinterest is a plus.
A deep understanding of media mechanics, including KPI optimization, audience targeting, pixel/technical implementations (CAPI), and budget management.
Meticulous quantitative skills and a high bar for quality and accuracy in campaign execution.
BA/BS degree, including quantitative coursework (exceptions made for highly experienced candidates).

Benefits

Comp & perks

Unlimited PTO
Excellent medical, dental, and vision coverage
Employee Equity
Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Paid Social advertisingMeta Ads Manageraudience targetingKPI optimizationpixel implementationCAPIbudget managementcampaign executionquantitative analysissocial media strategies

Soft Skills

client communicationconsultative skillsrelationship managementstrategic thinkingproactive problem solvinginsight generationtask prioritizationexecution accuracyattention to detailcollaboration