Director, Partnership Strategy – Automotive
Zeta Global
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $140,000 - $150,000 per year
Job Level
Lead
Tech Stack
Cloud
About the role
- Serve as the Tier 2 Automotive subject matter expert across Zeta’s Activation Partnership Enablement team, defining vertical standards, benchmarks, and go-to-market frameworks.
- Act as a consistent consultant and collaborator on Zeta’s largest automotive accounts for pre-sales, partnering with Sales, Activation, and Product Marketing to deliver strategic, data-driven narratives that differentiate Zeta in-market.
- Translate OEM and Tier 1 brand strategies into localized, high-performance Tier 2 & Tier 3 activation plans, ensuring creative consistency, dealer group alignment, and measurable ROI.
- Develop audience and creative frameworks that integrate Zeta’s proprietary Data Cloud intelligence with regional demand signals, inventory data, and behavioral intent.
- Champion the use of first-party, CRM, and behavioral data in activation strategies to drive leads, service appointments, and showroom traffic.
Requirements
- 5-7 years of experience in media strategy, activation, or partnership enablement, preferably within the automotive vertical (Tier 2 or Tier 3).
- Deep understanding of OEM, co-op, and regional dealer association models, including compliance and funding structures.
- Proven experience developing data-driven activation strategies that connect first-party data, media performance, and measurement.
- Proficiency with Google Ads, Meta, DV360, YouTube, CTV/OTT, and programmatic buying platforms; strong understanding of attribution and full-funnel optimization.
- Exceptional written, verbal, and presentation skills with the ability to simplify complex concepts for executive audiences.
- Demonstrated ability to collaborate with Product Marketing to align GTM messaging, competitive positioning, and client-facing enablement content.
- Skilled at cross-functional partnership across Sales, Product, Data Cloud, and Analytics teams.
Benefits
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
media strategyactivationdata-driven activation strategiesfirst-party dataattributionfull-funnel optimization
Soft skills
written communicationverbal communicationpresentation skillscollaborationsimplifying complex concepts