Zeta Global

Director, Field Marketing

Zeta Global

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $150,000 - $200,000 per year

Job Level

Lead

About the role

  • Develop and implement regional marketing strategies tailored to local market dynamics and CRM objectives.
  • Collaborate with sales leadership to understand enterprise goals and identify marketing needs.
  • Plan and execute targeted marketing campaigns, including events, webinars, email campaigns, and digital marketing efforts.
  • Optimize campaigns based on performance metrics to maximize ROI.
  • Organize and manage field events such as roadshows, sporting events, executive dinners.
  • Drive engagement and attendance of Named Accounts to applicable events.
  • Attend events as needed to drive positive outcomes.
  • Coordinate logistics, budgets, and promotional activities to ensure event success.
  • Partner with CRM New Logo, Client Services and Client Partnerships to provide them with tools, resources, and insights to convert leads.
  • Act as a key liaison between sales and marketing teams, ensuring consistent messaging and effective lead follow-up.
  • Track and report on key performance indicators (KPIs) such as pipeline contribution, and event ROI.
  • Use data insights to inform future strategies and demonstrate CRM marketing impact.
  • Identify a cadence of investments focused on positive ROI.
  • Ensure optimal allocation of resources to achieve objectives.
  • Work with alliance partners to co-market events, campaigns, and programs.
  • Foster relationships with key partners to extend reach and impact.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 8+ years of experience in Sales, field marketing, demand generation, or related roles.
  • Proven track record of planning and executing successful marketing campaigns and events.
  • Strong understanding of B2B sales and marketing processes.
  • Proficiency in marketing tools (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
  • Excellent project management and organizational skills.
  • Preferred Skills: Experience working in SaaS, technology, or a high-growth industry.
  • Knowledge of regional market trends and dynamics.
  • Strong analytical skills with the ability to derive insights from data.
  • Exceptional interpersonal and communication skills.
Benefits
  • Unlimited PTO
  • Excellent medical, dental, and vision coverage
  • Employee Equity
  • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing strategiescampaign planningevent managementperformance metricsdata analysislead generationB2B marketingROI optimizationproject managementbudget management
Soft skills
interpersonal skillscommunication skillsorganizational skillscollaborationrelationship buildinganalytical skillsleadershipproblem-solvingadaptabilitystrategic thinking
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Businessrelated field degree