ZeroTek

Marketing

• Plan, build, and execute demand generation campaigns across Google and LinkedIn Ads, email (HubSpot), and other channels to drive qualified pipeline
• Own and optimize the marketing operations stack: HubSpot workflows, lead scoring, email sequences, landing pages, forms, and reporting
• Create and manage content across formats: blog posts, case studies, one-pagers, ad copy, social posts, and sales enablement materials, all tailored to how MSPs think and buy
• Support event marketing efforts including MSP industry conferences (e.g., IT Nation Connect, DattoCon), webinars, and partner events, from pre-event promotion to post-event follow-up
• Track, analyze, and report on campaign performance and marketing KPIs; use data to inform what's working and what to cut
• Manage the social media calendar, with a focus on LinkedIn, including organic content, paid campaigns, and employee engagement coordination
• Collaborate with Sales and Customer Success to ensure marketing supports the full partner lifecycle, from awareness through expansion
• Contribute to SEO strategy and execution, including keyword research, content optimization, and tracking organic performance
• Support co-marketing initiatives with channel partners (e.g., Okta, ConnectWise) and MSP communities

Marketing Lead