Support marketing and communications activities for ZERO TO THREE’s products, services, trainings, membership and events
Lead omnichannel content creation which includes technical and creative writing for email, web, print, and digital ads
Create and execute dynamic, data-driven, segmented email campaigns including drip marketing campaigns, membership retention/reactivation campaigns, event recruitment campaigns, lifecycle emails, and engaging welcome series
Plan and implement website content marketing strategy, including creation of product landing pages, lead generation forms and other conversion opportunities such as pop-ups, banner ads, homepage features, etc.
Responsible for day-to-day content updates and website maintenance and performance, with a focus on optimizing SEO/SEM and user experience
Develop paid digital advertising and retargeting campaigns, including the creation of ads creative and copy, audience groups, and customized landing pages
Collaborate closely with the Marketing Manager and communications team to coordinate design and implementation of digital marketing campaigns across ZERO TO THREE’s platforms
Serve as primary point of contact for related vendors and agencies as needed
Proactively stay abreast of trends to inform future growth strategies and opportunities
Be able to travel 2-3 times per year for events, retreats and in-person meetings
Performs other duties as assigned to ensure the efficient and effective functioning of the department

Requirements

Minimum of 5 years of related experience with a proven track record managing engaging and effective integrated marketing campaigns with measurable results
Experience with marketing automation, email marketing, a robust CRM or marketing automation software such as Salesforce, HubSpot or Marketing Cloud
Content creation and publications experience (digital, video and/or print)
Proficiency with Google marketing products including AdWords, Analytics and Search Console.
Strong project management skills: attention to detail, adherence to deadlines, time management skills and consistent follow-through
Experience collaborating across teams
Comfortable working in a fast-paced, deadline-driven environment.
Self-directing and agile, with the ability to quickly pivot strategies, as needed
Team player with superb communication and interpersonal skills
Spanish fluency a plus.

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

email marketingcontent creationSEOSEMdigital advertisingmarketing automationproject managementdata-driven marketingdrip marketinglead generation

Soft Skills

attention to detailtime managementcommunicationinterpersonal skillsteam collaborationself-directionagilityproblem-solvingadaptabilitycreativity