ZERO TO THREE

Marketing

• Support marketing and communications activities for ZERO TO THREE’s products, services, trainings, membership and events
• Lead omnichannel content creation which includes technical and creative writing for email, web, print, and digital ads
• Create and execute dynamic, data-driven, segmented email campaigns including drip marketing campaigns, membership retention/reactivation campaigns, event recruitment campaigns, lifecycle emails, and engaging welcome series
• Plan and implement website content marketing strategy, including creation of product landing pages, lead generation forms and other conversion opportunities such as pop-ups, banner ads, homepage features, etc.
• Responsible for day-to-day content updates and website maintenance and performance, with a focus on optimizing SEO/SEM and user experience
• Develop paid digital advertising and retargeting campaigns, including the creation of ads creative and copy, audience groups, and customized landing pages
• Collaborate closely with the Marketing Manager and communications team to coordinate design and implementation of digital marketing campaigns across ZERO TO THREE’s platforms
• Serve as primary point of contact for related vendors and agencies as needed
• Proactively stay abreast of trends to inform future growth strategies and opportunities
• Be able to travel 2-3 times per year for events, retreats and in-person meetings
• Performs other duties as assigned to ensure the efficient and effective functioning of the department

Marketing Specialist