Develop and manage ZERO’s organization-wide email and digital marketing calendar aligned with strategic goals across fundraising, events, programs, advocacy, and awareness
Build and execute email and digital marketing campaigns end-to-end, including content planning, segmentation, A/B testing, automation, deployment, and performance reporting
Collaborate cross-functionally with development, programs, communications, and digital teams to translate goals into engaging email campaigns
Partner with Development to support revenue-generating initiatives (Peer-to-Peer campaigns, Giving Days, Endurance Events, Annual Appeals)
Support Run/Walk, Peaks, Fundraise Your Own Way and Endurance events teams with email series to drive registration, engagement, fundraising, and retention
Support broader digital marketing efforts including website updates, paid digital campaigns, SEO, and analytics in partnership with agency partners and internal teams
Manage and grow email segmentation and personalization strategies to improve open and click-through rates, user journeys, and conversions
Continuously optimize subject lines, copy, design, and send times using A/B and multivariate testing
Monitor deliverability, maintain list health, and enforce best practices for CAN-SPAM compliance and privacy regulations
Track, analyze, and report on campaign performance, uncovering insights and recommending improvements
Work with marketing, communications and creative teams to ensure consistency in voice, visuals, and branding across email communications
Stay current with email and digital marketing trends, tools, and nonprofit best practices
Report to the Senior Web Administrator and collaborate closely with web and digital teams
Requirements
4+ years of experience in email marketing, preferably in a nonprofit, cause-based, or healthcare-related environment
Proven ability to manage high-volume, high-impact email campaigns with multiple stakeholders
Hands-on experience with CRM and email marketing platforms, particularly Blackbaud solutions Luminate Online and Raiser’s Edge NXT preferred (Salesforce or similar tools a plus)
Strong understanding of segmentation, automation, A/B testing, and analytics
Experience with website content management systems (CMS), digital advertising platforms (Google Ads, Meta, LinkedIn), and working with or overseeing external agency partners
Ability to develop and execute integrated multi-channel campaigns combining email, digital advertising, social media, and web initiatives
Exceptional writing, editing, and proofreading skills
Comfort with basic HTML and responsive email design principles is a plus
Highly organized, detail-oriented, able to manage multiple projects and deadlines
Analytical and data-driven, able to interpret performance metrics and translate insights into actionable strategies
Collaborative spirit with excellent interpersonal skills
Applicants must be authorized to work in the United States
Willingness to travel nationwide approximately 25% of the time
Physical requirements: constant use of a computer, prolonged periods stationary, quiet professional workspace, ability to recognize details at close range and communicate clearly
Benefits
Flexible (Unlimited) PTO, upon completion of probationary period