Email Marketing Manager

• Develop and manage ZERO’s organization-wide email and digital marketing calendar, ensuring alignment with strategic goals across fundraising, events, programs, advocacy, and awareness campaigns.
• Build and execute email and digital marketing campaigns from end to end, including content planning, segmentation, A/B testing, automation, deployment, and performance reporting.
• Collaborate with teams across the organization to translate their goals into engaging email campaigns with clear calls to action.
• Partner with the Development team to support revenue-generating initiatives, including Peer-to-Peer campaigns, Giving Days, Endurance Events, and Annual Appeals.
• Support the Run/Walk, Peaks, Fundraise You Own Way and Endurance events teams with email series that drive registration, engagement, fundraising, and retention.
• Support broader digital marketing efforts, including website updates, paid digital campaigns, SEO, and analytics in partnership with agency partners and internal teams.
• Manage and grow email segmentation and personalization strategies to improve open and click-through rates, user journeys, and conversions.
• Continuously optimize subject lines, copy, design, and send times using A/B and multivariate testing.
• Monitor deliverability, maintain list health, and enforce best practices for CAN-SPAM compliance and privacy regulations.
• Track, analyze, and report on campaign performance, uncovering insights and recommending improvements.
• Work with marketing, communications and creative teams to ensure consistency in voice, visuals, and branding across email communications.
• Stay current with email and digital marketing trends, tools, and nonprofit best practices.

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