Product Marketer, Web, Mobile

Zero Homes

Senior Product Marketer optimizing customer acquisition for Zero Homes’ website and mobile app. Leading testing roadmap and supporting strategic launches for residential electrification efforts.

Posted 5/22/2026full-timeDenver • Colorado • 🇺🇸 United StatesSeniorLead💰 $130,000 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

Be the product owner of Zero Homes’ acquisition properties — www and mobile app — encompassing the full DTC conversion arc from ad click → site → booked appointment.
Establish a culture of experimentation at Zero Homes: light up a CRO program with documented prioritization, testing cadence, shared learnings, and decisions driven by data instead of instinct.
Build and optimize the full acquisition funnel, including creative assets, messaging/creative segmentation, and ad-to-page alignment.
Iteratively test landing page experiences and advertorial-style funnels engineered to convert paid traffic, lifting conversion.
Support our most strategic launches — new product categories, new state expansions, new utility partnerships, and new app features — by owning how each one shows up on the site: landing pages, market-specific content, and in-app moments.
Inform customer-facing communications throughout the journey from on-page, in-app, and lifecycle email, to move homeowners from first touch to first appointment.
Partner closely with Product, Engineering, Marketing, and Sales/Ops to ship funnel improvements end-to-end, from brief to deployed page.
Own user journey analytics, including cohort analysis, conversion metrics, funnel performance, and incrementality testing across our markets.
Translate data into narratives that highlight the insights that drive testing priorities, budget allocation, and strategic decisions.
Leverage AI tools throughout the workflow (Claude, Cowork, and other AI-native tools) to compress the time between idea, brief, page, test, and learning.
Define and own the metrics that prove the funnel is working: visit-to-appointment conversion rate, cost per booked appointment, landing page win rate, and incremental lift from CRO. Report progress weekly and translate it into the next set of bets.

Requirements

What you’ll need

7–10 years of product marketing and/or growth experience, ideally at a high-growth B2C company
Hands-on experience owning a DTC website and conversion funnel, with examples of impacts you’ve driven.
Strong testing instincts: you’ve designed and shipped A/B and multivariate tests across creative, pages, offers, and pricing, and you can tell good tests from bad ones.
Comfort with attribution and funnel analytics (cohorts, incrementality, and channel mix), and the judgment to know when the data is lying to you.
You’ve AI-enabled yourself to move fast across whatever stack you land in — here’s ours (HubSpot, PostHog, Storyblok, Linear, Claude/Cowork).
Ability to bring structure and momentum to complex projects with many stakeholders and moving parts, without needing a PMO to do it for you.

Benefits

Comp & perks

📈 Equity
🩺 Medical, Dental, and Vision
🏝️ Generous PTO + unlimited sick days
🏠 Primarily an in-office role, with a flexible schedule
🖥️ Workstation stipend

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketinggrowth experienceDTC conversion funnelA/B testingmultivariate testingattribution analyticsfunnel analyticscohort analysisincrementality testingdata-driven decision making

Soft Skills

strong testing instinctsability to bring structureproject managementstakeholder managementcommunicationcollaborationanalytical thinkingstrategic decision makingadaptabilitycreativity