Zero Homes

Product Marketing

• Be the product owner of Zero Homes’ acquisition properties — www and mobile app — encompassing the full DTC conversion arc from ad click → site → booked appointment.
• Establish a culture of experimentation at Zero Homes: light up a CRO program with documented prioritization, testing cadence, shared learnings, and decisions driven by data instead of instinct.
• Build and optimize the full acquisition funnel, including creative assets, messaging/creative segmentation, and ad-to-page alignment.
• Iteratively test landing page experiences and advertorial-style funnels engineered to convert paid traffic, lifting conversion.
• Support our most strategic launches — new product categories, new state expansions, new utility partnerships, and new app features — by owning how each one shows up on the site: landing pages, market-specific content, and in-app moments.
• Inform customer-facing communications throughout the journey from on-page, in-app, and lifecycle email, to move homeowners from first touch to first appointment.
• Partner closely with Product, Engineering, Marketing, and Sales/Ops to ship funnel improvements end-to-end, from brief to deployed page.
• Own user journey analytics, including cohort analysis, conversion metrics, funnel performance, and incrementality testing across our markets.
• Translate data into narratives that highlight the insights that drive testing priorities, budget allocation, and strategic decisions.
• Leverage AI tools throughout the workflow (Claude, Cowork, and other AI-native tools) to compress the time between idea, brief, page, test, and learning.
• Define and own the metrics that prove the funnel is working: visit-to-appointment conversion rate, cost per booked appointment, landing page win rate, and incremental lift from CRO. Report progress weekly and translate it into the next set of bets.

Product Marketer, Web, Mobile

Product Designer

• Join a team of talented Designers and Engineers in developing new features
• Work in small teams (1 Designer and 1-2 Engineers) on loosely defined projects
• Build early prototypes bringing new products and features to life
• Engage in effective in-person collaboration with stakeholders and peers
• Maintain a healthy work-life balance with flexibility in personal life

• Work in small teams (1 Designer and 1-2 Engineers) in six-week cycles to take loosely defined projects and deliver new features.
• Given broad latitude to make project-level design decisions.
• Collaborate extensively with the leadership team to transform early ideas into a product vision and roadmap.
• Build early prototypes that will bring new products and features to life.
• Engage in healthy debates with teammates and converging on solutions in real time through collaborative workshops.

Senior Product Designer

Recruitment

• Manage end-to-end recruitment for Technical (Software/Eng), General (Sales/Growth), and Ops (Field/Trade) roles.
• Partner with Leadership to build and maintain our internal compensation and equity bands using real-time Denver market data.
• Represent Zero Homes at local career fairs, university events (Mines, CU, CSU), and trade schools.
• Turn our HQ into a hub for Denver’s climate-tech community.
• Track and report on the metrics that matter: Pipeline Velocity, Offer Acceptance Rate, Referral %, and Time-to-Productivity.
• Ensure every candidate—whether hired or not—leaves with a strong impression of Zero Homes.

Lead Recruiter

Software Engineer

• Responsible for the redesign of our homeowner app
• Design of future mobile applications that are currently early concepts
• Enable users to get a design and quote for HVAC projects
• Play a critical role in defining the future customer experience at Zero
• Collaborate effectively with small teams in six-week cycles
• Make product-level design decisions with minimal oversight

Product Marketer, Web, Mobile

Product Designer

Senior Product Designer

Lead Recruiter

Senior Mobile Engineer