Product Marketing Lead / Product Marketing Director

Zero Hash

Lead Product Marketing for zerohash, focusing on storytelling and GTM strategy for fintech infrastructure products. Collaborate with multiple teams to convey technical features effectively.

Posted 6/9/2026full-timeRemote • New York • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Develop clear, differentiated messaging for zerohash's full product suite across Trade, Transact, and Tokenize lines of business (and their sub-products)
Translate complex technical features into simple narratives tied to partner value, market trends, and business outcomes
Maintain and evolve our product positioning as the leading infrastructure platform powering stablecoins, crypto, and tokenization
Partner closely with Product Leadership to understand upcoming releases, roadmap themes, dependencies, and customer impact
Build and independently lead GTM plans for new features, including positioning, competitive framing, and content required for sales, success, and marketing
Package product updates for internal teams and external audiences (press, partners, prospects)
Develop partner-facing messaging for major announcements to drive product education, adoption, and affinity
Create launch materials including value propositions, FAQs, one-pagers, solution briefs, and sales enablement tools
Support joint marketing initiatives with key enterprise partners.

Requirements

What you’ll need

7-10+ years in product marketing at a B2B fintech, payments, or crypto infrastructure company (required for success in this role)
Experience supporting fast-moving product teams and building GTM motions for technical products
Background in payments, digital assets, stablecoins, or brokerage technology is a significant plus.

Benefits

Comp & perks

Healthcare Insurance: zerohash covers roughly 100% of employee premiums as well as a portion of spouse/children (U.S. only)
Vision & Dental Insurance (U.S. only)
Chance to earn equity
Maternity & Paternity leave (after 6 months)
WeWork All Access Membership
WFH Yearly Stipend
L&D Yearly Stipend (after 6 months)

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingGTM plansproduct positioningcompetitive framingcontent creationproduct educationsales enablementnarrative developmentmarket trends analysistechnical product support

Soft Skills

communicationcollaborationleadershiporganizational skillsstrategic thinkingpartner engagementadaptabilityproblem-solvingcreativityproject management