Product Marketing Manager / Product Marketing Lead

Zero Hash

Product Marketing Lead developing messaging for zerohash's crypto and stablecoin infrastructure platform. Collaborating with product and marketing teams to articulate complex narratives effectively.

Posted 5/28/2026full-timeNew York City • Illinois, New York • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Develop clear, differentiated messaging for zerohash's full product suite across Trade, Transact, and Tokenize lines of business.
Translate complex technical features into simple narratives tied to partner value, market trends, and business outcomes.
Maintain and evolve product positioning as the leading infrastructure platform.
Partner closely with Product Leadership to understand upcoming releases, roadmap themes, dependencies, and customer impact.
Build and lead GTM plans for new features, including positioning, competitive framing, and content for sales and marketing.
Package product updates for internal teams and external audiences.
Develop partner-facing messaging for major announcements to drive product education and adoption.
Create launch materials including value propositions, FAQs, one-pagers, and sales enablement tools.

Requirements

What you’ll need

7-10+ years in product marketing at a B2B fintech, payments, or crypto infrastructure company (required for success in this role).
Experience supporting fast-moving product teams and building GTM motions for technical products.
Background in payments, digital assets, stablecoins, or brokerage technology is a significant plus.
Strong storytelling skills to turn complex infrastructure products into accessible narratives.
Comfortable working cross-functionally in a technical, high-growth company.
Strong writing, structuring, and messaging development skills.
Analytical and detail-oriented, with strong instincts around positioning and audience needs.
Curious, proactive, and energized by emerging categories and constant product innovation.

Benefits

Comp & perks

Healthcare Insurance: zerohash covers roughly 100% of employee premiums as well as a portion of spouse/children (U.S. only)
Vision & Dental Insurance (U.S. only)
Chance to earn equity
Maternity & Paternity leave (after 6 months)
WeWork All Access Membership
WFH Yearly Stipend
L&D Yearly Stipend (after 6 months)

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingGTM plansmessaging developmentstorytellinganalytical skillspositioningcontent creationsales enablementmarket trendsproduct education

Soft Skills

cross-functional collaborationstrong writingdetail-orientedcuriosityproactivitycommunicationleadershiporganizational skillsadaptabilityinnovation