Email Marketing Manager

Zensurance

HubSpot email marketing manager for Zensurance managing highly segmented customer journeys. Focused on A/B testing and creative personalization at scale.

Posted 4/22/2026contractRemote • 🇨🇦 CanadaMid-LevelSenior💰 CA$100,000 - CA$125,000 per yearWebsite

About the role

Key responsibilities & impact

Plan, build, and manage end-to-end email initiatives, including newsletters, promotions, and onboarding sequences.
Ensure precise targeting by managing schedules, automation, and effective audience segmentation.
Use HubSpot for campaign setup and workflow execution, while leveraging Salesforce CRM for data-driven targeting.
Write high-converting copy and collaborate on visually effective email templates and layouts.
Develop and maintain sophisticated automated journeys for lead nurturing and long-term engagement.
Run A/B tests on subject lines, messaging, and CTAs to continuously improve engagement metrics.
Monitor and report on KPIs (opens, clicks, conversions) to provide actionable insights for optimization.
Identify and implement practical AI applications to improve marketing effectiveness and personalization.

Requirements

What you’ll need

5+ years in email focussed marketing roles.
Strong, recent hands-on experience with both HubSpot and Salesforce.
Ability to manage the full campaign lifecycle from initial planning through launch.
Deep understanding of automation, customer journey orchestration, and list health.
Experience in lead generation or B2C sectors (e.g., Banking, Insurance, Mortgages, or E-commerce).
Demonstrated ability to translate campaign data into improved conversion rates.
Strong copywriting expertise with an eye for design and template structure.
A genuine interest in AI and the ability to find thoughtful ways to apply it to email marketing.

Benefits

Comp & perks

Remote-first setup for added flexibility
Home office allowance to create a comfortable workspace
Top-tier tech: "Office in a box" with all necessary tech equipment
Half days before public holidays: Enjoy half days before long weekends
Flexible health and dental plans for families, including mental health support
Health & personal spending accounts to invest in wellness your way
Parental leave top-up, because family comes first
Education assistance reimbursement for courses, conferences, books, and memberships
Opportunities to learn from industry experts and grow your career
Weekly Friday huddles to share updates and connect across teams
Virtual & in-person team-building events to strengthen our culture

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

email marketingcampaign managementaudience segmentationA/B testingcopywritingautomationcustomer journey orchestrationlead generationdata analysisAI applications

Soft Skills

collaborationattention to detailcreativityanalytical thinkingproblem-solvingcommunicationadaptabilitystrategic thinkingtime managementproject management