Paid Media Manager
Badger Maps, Inc.
Vice President, Paid Media
Zeno Group
full-time
Posted on:
Origin: • 🇺🇸 United States • Illinois
Visit company websiteSalary
💰 $120,000 - $155,000 per year
Job Level
Lead
About the role
- Lead strategy and oversee execution of paid media programs across paid social, paid search, direct and programmatic display and media partnerships
- Develop integrated media strategies to support brand storytelling and campaign tentpole moments
- Create new direction for digital team and help grow existing clients and new business across consumer, corporate and B2B accounts
- Drive execution from start to finish and mentor junior teammates
- Work closely with analytics team to sync on results and optimization opportunities
- Oversee a growing team of paid media specialists and cultivate talent
- Provide senior-level strategic oversight for client relationships and counsel
- Oversee financial management and stewardship of media budgets
- Lead thought leadership initiatives and evaluate innovative media opportunities
Requirements
- At least 8+ years of experience in the paid media industry
- Deep knowledge of digital and paid mediaand counseling clients
- Strong experience with all paid social media platforms (Facebook, Instagram, Pinterest, Snapchat, TikTok, Twitter/X, LinkedIn)
- Experience managing direct and programmatic display and SEM (Google/Bing)
- Proficiency in SEO and content marketing platforms a plus (BrightEdge, Moz Pro, SEMRush)
- Strong problem-solving and natural leadership, with previous experience managing others
- Highly experienced with client counsel and tough client Q&A conversations
- Experience in numerous client presentations, with strong speaking skills
- Strong project management skills with experience growing and leading a team
- Strong understanding of performance metrics, media optimization and ability to spot trends
