Zeno Group

Senior Vice President, Planning

Zeno Group

full-time

Posted on:

Origin:  • 🇺🇸 United States • Illinois, New York

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Salary

💰 $185,000 - $236,000 per year

Job Level

Senior

About the role

  • Set a new bar for depth of insights and creative fodder, infusing ambition, imagination, and revolution into the strategic process.
  • Determine priorities and independently lead strategy efforts for multiple clients and new biz opportunities, from research to insights and strategy development through execution.
  • Proactively listen for opportunities and build the case for additional strategic solutions within existing business.
  • Manage and develop junior staff to conduct secondary research efficiently by analyzing research data to learn new insights, develop strategy and provide guidance on which key insights should inform the narrative.
  • Working with practice leadership, develop the agency’s real-time cultural fluency and explore the latest AI research capabilities.
  • Direct primary research initiatives ensuring methodologies match research objectives.
  • Use a research-driven approach to develop the right questions, be an aggregator and help Zeno stand out at the table.
  • Explore the intersection of culture, brands, and audiences from new angles to arrive at deeper insights.
  • Develop innovative trends forecasts and landscape analysis reports across a variety of industries and clients.
  • Identify key trends to help teams stay on top of audience behaviors, social movements and cultural themes.
  • Provide fresh insight into audience and cultural trends as needed for existing clients and teams during planning cycles and opportunistically.
  • Keep up to date with innovative work across industries.
  • Interact and participate in presentations to Zeno teams and clients at a moment’s notice.

Requirements

  • 12+ years experience in a planning role at an advertising, digital, integrated marketing, or PR agency (or equivalent experience in strategy, insights and analysis.)
  • Extensive experience conducting and analyzing secondary research and developing concise, focused, compelling briefing decks for Creative and Account teams.
  • Experience in consumer brand categories.
  • Deep expertise in planning strategy and new business.
  • Ability to explore the intersection of culture, brands, and audiences from new angles and provide guidance on deeper insights that should inform strategies.
  • Excellent research skills and familiarity with standard platforms and tools, including analytics.
  • Strong writing skills – can write with clarity, focus, and creativity.
  • Confident presenter, ability to articulate smart and sometimes complex solutions in a straightforward and clear manner to a variety of internal and external audiences.
  • Experience managing junior staff to develop skills and proficiencies
  • Strong familiarity with agency planning frameworks, models and capabilities.
  • Understands role that PR and social media play in the overall communications marketing mix.
  • Consummate professional with high standards to evolve the role of strategy to meet the future needs of communications in a tech-enhanced, human-driven world.