Senior ABM Manager
Zenity
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Build the ABX strategy centered on pipeline, with expansion and lifecycle engagement designed to scale
- Define account tiers, ICP, buying committees, and engagement journeys
- Design and run personalized programs across email, paid media, digital, events, direct mail, and executive outreach
- Develop account plans with Sales and CS for Tier 1 and Tier 2 accounts
- Create engagement tracks for new logo, open pipeline, renewal risk, expansion, and strategic partnership
- Use HubSpot, intent data, and account signals to track reach, influence, and deal progression
- Build playbooks and enablement tools for Sales, SDR, and CS to support outreach and lifecycle messaging
- Lead pilots for strategic accounts, measure impact, and build repeatable ABX models
- Partner with Field and Events to plan regional sessions and account specific activations
- Share insights with Sales, CS, and marketing leadership to guide focus and investment
- Manage budgets and resources to deliver strong return on programs
Requirements
- Experience running ABM programs that support pipeline creation and early stage ABX motions
- Understanding of lifecycle marketing, account journeys, and buying committee influence
- Experience using HubSpot, 6Sense, or similar tools to drive ABX programs and track impact
- Skill in designing multi touch programs for target accounts for pipeline, renewal, and expansion opportunities
- Experience building dashboards that show engagement depth, revenue influence, and account health signals
- Strong collaboration with Sales, CS, SDR, Product Marketing, Field, and RevOps
- Structured thinking, strong communication, and ownership of process and alignment.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
ABM programslifecycle marketingaccount journeysmulti touch programsdashboard buildingpipeline creationrenewal opportunitiesexpansion opportunitiesimpact measurementengagement tracking
Soft skills
collaborationstructured thinkingcommunicationownershipalignment