VP of Business Development, Workers' Compensation

Zenith Insurance Company (United States)

Vice President of Marketing at Zenith, focused on strategy and building partnerships. Leading a marketing team in the Bay Area to drive growth.

Posted 6/2/2026full-timeDublin • California • 🇺🇸 United StatesLead💰 $180,000 - $250,000 per yearWebsite

About the role

Key responsibilities & impact

Own the regional distribution strategy
Lead and develop an experienced marketing team
Drive profitable growth across small, middle market and large account segments
Serve as a broker-facing leader
Be a key steward of the Zenith brand and value proposition
Design and execute a strategic regional marketing plan aligned with profitable growth goals
Build and manage the right mix of broker partners based on geography, opportunity, and capability
Lead broker prospecting, appointments, terminations, and performance optimization
Develop deep insight into broker books, sales approaches, and competitive positioning
Lead large account marketing efforts, including early identification, engagement, and renewal strategy
Partner closely with our large account underwriting team to meet with prospective policyholders and bring them through our positioning process
Help brokers and prospective policyholders understand complex risk solutions
Lead a regional marketing team that consistently delivers high-quality submission flow
Ensure strong pipeline discipline to achieve growth goals
Actively engage in key new business opportunities
Coach teams on influencing outcomes, presenting value, and overcoming barriers to close
Ensure agencies can clearly articulate the Zenith Difference
Lead joint presentations, agency training, and next-generation producer engagement
Partner with internal teams to evolve marketing materials, programs, and positioning
Coach, develop, and inspire a team of Territory Marketing Managers
Set clear expectations, create accountability, and foster continuous improvement
Build strong, collaborative partnerships across underwriting, claims, claims legal, medical management, SIU and Safety & Health.

Requirements

What you’ll need

Bachelor's Degree required
Deep understanding of insurance distribution through independent agents and brokers
Demonstrated success leading both middle market and large account marketing strategies
Strong working knowledge of risk-sharing and alternative risk products
Proven ability to influence without authority and build credibility with senior stakeholders
Track record of delivering measurable growth with underwriting discipline
Strategic thinker who can execute tactically
Confident communicator comfortable presenting to executives, brokers, and customers
Natural leader who attracts, develops, and retains top talent
Valid Driver’s License

Benefits

Comp & perks

Medical, Dental and Vision Insurance
Flexible Spending Accounts
Paid Parental Leave
Life, AD&D and Disability Insurance
401(k), Employee Share Purchase Plan (ESPP)
Education and Training Reimbursement
10 paid Company Holidays
2 Personal Days
2 Floating Holidays
Employee Assistance Program (EAP)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategyrisk-sharing productsalternative risk productsbroker prospectingperformance optimizationpipeline disciplinesubmission flow managementaccount managementsales approachescompetitive positioning

Soft Skills

leadershipinfluencing without authoritycommunicationcoachingcollaborationstrategic thinkingaccountabilitycontinuous improvementteam developmentpresentation skills

Certifications

Bachelor's DegreeValid Driver’s License