Lifecycle Marketing Manager
Zendrop
full-time
Posted on:
Location Type: Remote
Location: Florida • United States
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About the role
- Own the end-to-end lifecycle strategy that drives activation, retention, and revenue across key customer touchpoints
- Design, execute, and continuously optimize multi-channel lifecycle programs
- Analyze performance at every stage of the funnel, run experiments and A/B tests
- Work closely with product, growth, data, and leadership to align lifecycle initiatives with core business goals
Requirements
- Deep HubSpot expertise
- Hands-on experience with Userpilot or similar in-app tools and SMS platforms
- Proven track record running lifecycle programs that directly drive revenue
- Strong experimentation mindset. You test, measure, iterate
- Comfortable owning promotions and monetization workflows
- Experience working with transactional email platforms like Postmark is a plus
- Experience with Mixpanel, Preset, or other product analytics tools is a strong plus
Benefits
- Flexible PTO policy
- Benefits package, including 100% employer-paid medical, dental, vision, and life insurance coverage for employees
- 401(k) retirement plan with employer match to support your long-term financial goals
- Career development and growth opportunities
- A collaborative and inclusive work environment
- Opportunity to shape and grow a dynamic startup
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
lifecycle strategymulti-channel lifecycle programsA/B testingexperimentationpromotions workflowsmonetization workflowstransactional email platformsproduct analytics tools
Soft Skills
strong experimentation mindsetcollaborationalignment with business goals