Vice President, Product - SaaS Platform
HighlightTA
Group Manager, Insights and Content Marketing
Zendesk
full-time
Posted on:
Origin: • 🇺🇸 United States • California
Visit company websiteSalary
💰 $141,000 - $211,000 per year
Job Level
SeniorLead
About the role
- First-Party Research & Insights Lead Zendesk’s first-party research program to uncover customer behavior, market dynamics, and industry trends. Translate insights into actionable takeaways for executives, product teams, and customers.
- Thought Leadership Content Strategy Define and drive a cohesive thought leadership agenda aligned with Zendesk’s brand and business priorities. Create high-impact reports, whitepapers, and executive briefs that highlight the role of AI in customer and employee experience. Partner with product, marketing, and comms teams to bring research insights to life across multiple channels.
- Team Leadership Manage and mentor a team of researchers, analysts, and content strategists. Set clear goals, provide feedback, and cultivate a culture of curiosity, innovation, and execution. Balance strategic long-term initiatives with rapid-turn insights that respond to market needs.
Requirements
- Bachelor’s degree in Marketing, Communications, Research, or a related field
- 8+ years of experience in research, insights, or thought leadership, with 3+ years in a leadership role
- Proven success delivering qualitative and quantitative first-party research that drives external visibility and internal decision-making
- Strong storytelling and editorial skills, with the ability to shape narratives that resonate with business and technical audiences
- Experience leading and developing teams in a fast-paced, collaborative environment
- Deep knowledge of research methodologies, analytics, and data visualization
- Preferred: Background in B2B SaaS or technology sectors
- Experience with technology trend spotting
- Understanding of media, analyst, and influencer ecosystems to extend thought leadership reach
