ZenBusiness

Staff Product Manager – Growth

ZenBusiness

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Lead

Tech Stack

SQL

About the role

  • Own our new customer and post-purchase funnels.
  • Establish and execute a 3-month rolling roadmap of projects for our funnel platform to increase our customer volume and improve average revenue per customer in their first 30 days.
  • Lead experimentation efforts with Product & Engineering to test new features & UX optimizations that improve the conversion rate of visitors who start our funnel.
  • Streamline our checkout flows by eliminating cognitive load and ensuring customers can complete purchases with their preferred payment method.
  • Test and iterate on tactics that help drive leads to customers by leveraging digital and human-assisted touchpoints.
  • Independently guide design and engineering teams to plan and execute enhancements that accelerate customer acquisition.
  • Be an expert in our product analytics stack to track customer behavior, acquisition metrics, and feature performance.
  • Actively engage customers and tap into stakeholder knowledge on customer feedback to drive continuous improvement in website experience.
  • Keep a pulse on competitor websites and ensure that our product offerings are ahead of competitors at all times.

Requirements

  • 8+ years of experience in a product role, managing the web presence and conversion rate optimization efforts at a direct-to-consumer (D2C) business.
  • Familiarity with AI prototyping and demonstrated skills around incorporating AI into the product lifecycle.
  • High energy, driver leadership style with the stamina to thrive in a fast-paced, results-oriented environment.
  • A proactive and resourceful approach, demonstrating ownership over growth metrics and a relentless focus on continuous improvement.
  • Solid understanding of growth strategies such as A/B testing, funnel optimization, and lifecycle marketing, with a focus on using these tactics to drive measurable impact.
  • Highly skilled in data analysis and able to self-serve analytics needs with SQL, Google Analytics, and Mixpanel.
  • Track record of successfully leading Agile scrum teams with a proven ability to execute projects on-time.
Benefits
  • The company offers various benefits to employees and their dependents, including medical, vision, dental, disability, and life insurance.
  • Parental and military leave.
  • Other benefits include an employee assistance program, 401k + match, annual bonus, pet insurance, and RSUs.
  • Paid parking* and 10 paid holidays are also provided.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
conversion rate optimizationA/B testingfunnel optimizationlifecycle marketingdata analysisSQLGoogle AnalyticsMixpanelAgileUX optimization
Soft skills
leadershipproactiveresourcefulownershipcontinuous improvementhigh energyresults-orientedstaminacommunicationcollaboration