Product & Marketing Manager – Extended Reality

ZEISS Group

Lead localization and marketing for global XR solutions at ZEISS. Collaborate with cross-functional teams to enhance local execution and customer experience.

Posted 6/2/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $109,300 - $136,600 per yearWebsite

About the role

Key responsibilities & impact

The Extended Reality Product & Marketing Manager is responsible for the localization and translation of global XR solutions into a clear market offer, a strong local customer experience, and effective commercial execution in the market.
Lead or support go-to-market planning, including launch readiness, channel activation, system set-up, marketing coordination, and cross-functional execution.
Conduct market, customer, competitor, and operational analysis and identify adoption barriers, localization needs, market constraints and operational gaps.
Translate market insights into recommendations for product roadmap, commercialization priorities, and market improvement actions.
Develop and adapt product positioning, messaging, and value propositions for the local market in alignment with the global XR team.
Align cross-functional local stakeholders, including sales, marketing, operations, commercial, customer service, and regulatory.
Local project management for market enablement incl. tracking readiness, launch progress, and execution quality.
Lead coordination of the local rollout of online journey.
Steer offline retail enablement in the market, including ECP selection, onboarding, staff training, and quality audits.
Create sales enablement tools such as product narratives, training materials, launch toolkits, and competitive guidance for commercial teams.
Handle customer escalation cases in alignment with local stakeholders, for example customer service, regulatory, and marketing.
Monitor customer feedback, adoption performance, and business KPIs after launch, and refine local execution accordingly.
Lead implementation of local improvement initiatives and informs XRX about improvement needs.
Ensure close alignment with the global team to define support needs.

Requirements

What you’ll need

5+ years of relevant professional experience managing omnichannel retail, product marketing, product management, online / offline retail, omnichannel operations, project management, stakeholder management
Proven track record in optical or health care industry a plus
Experience with international rollouts and omnichannel strategies
Optional: Experience with consumer tech, medical device, optical retail
Proven track record in successfully managing multi-workstream initiatives or roadmap-related programs in a retail or B2B2C context
Experience managing local rollouts and coordinating cross-functional stakeholders in a matrix organization.
Strong understanding of product marketing fundamentals, including segmentation, positioning, messaging, launch planning, and go-to-market execution.
Excellent communication and cross-functional leadership skills; capable of influencing at multiple levels.
Ability to identify operational gaps, localization needs, and market constraints and translate them into practical actions.
Strong stakeholder management skills across sales, marketing, customer service, regulatory, retail operations, and global teams.
Analytical mindset with the ability to track readiness, execution quality, launch performance, and customer issues in a structured way.
Optional: Experience in offline retail enablement, including partner or store onboarding, training coordination, and quality follow-up.
Commercial orientation, customer focus, and the ability to work effectively in fast-changing and ambiguous environments.
Analytical and commercially minded; able to connect data-driven insights with strategic decision-making.
Entrepreneurial and curious, comfortable navigating ambiguity and building new processes in a corporate environment.
High degree of accountability and ownership – able to own topics end-to-end, make decisions within scope, and deliver results independently.
Comfortable working in fast-changing, ambiguous settings and taking ownership to move topics forward.
Strong verbal and written English skills (C1-C2).

Benefits

Comp & perks

Medical
Vision
Dental
401k Matching
Employee Assistance Programs
Vacation and sick pay

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingproject managementstakeholder managementomnichannel retaillocalizationmarket analysisgo-to-market executionlaunch planningcross-functional coordinationdata-driven insights

Soft Skills

communication skillscross-functional leadershipanalytical mindsetcustomer focuscommercial orientationaccountabilityownershipadaptabilityinfluencing skillsentrepreneurial mindset