Zeiders Enterprises, Inc.

Marketing Manager

Zeiders Enterprises, Inc.

full-time

Posted on:

Location Type: Remote

Location: Virginia • United States

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About the role

  • Plan, execute, and optimize audience-tailored marketing campaigns across multiple platforms (social media, video, print)
  • Develop campaign timelines and ensure timely delivery of products and messaging
  • Expand and enhance communication outreach strategies to support program growth
  • Coordinate with program staff, leadership, and command points of contact to align messaging with operational needs
  • Develop and produce marketing content, including print copy, videos, social media graphics, flyers, newsletters, and presentations
  • Write and distribute weekly messaging for commands and Learning Management System. (LMS)
  • Apply content curation principles by identifying, selecting, organizing, and sharing high-quality resources, presenting them in a meaningful and user-friendly way
  • Translate complex program information into clear, engaging content tailored to Sailors and families
  • Develop and schedule social media content to increase awareness and participation
  • Monitor engagement and respond to inquiries in coordination with program staff
  • Support outreach to commands, family members, ombudsmen, and community partners
  • Promote FFSP training (webinars/events) and programs across program areas (deployment readiness, transition assistance, resilience, financial readiness)
  • Coordinate marketing content for live and virtual events, including registration, reminders, and follow-up communication
  • Support Mobile Training Team (MTT) and command-requested training promotion
  • Develop and distribute targeted email campaigns and newsletters
  • Maintain and segment distribution lists for specific audiences
  • Track performance metrics (open rates, engagement) and refine strategies accordingly
  • Collaborate with Public Affairs Office (PAO) as appropriate to ensure alignment with Navy communication standards
  • Ensure all materials meet Navy branding, policy, and communication guidelines
  • Coordinate required reviews and approvals

Requirements

  • Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
  • Minimum of 3 years’ experience in marketing with a focus on digital media.
  • Work samples will be requested.
  • Experience developing and executing digital marketing and communication strategies across web and social media platforms, tailored to diverse target audiences.
  • Experience in video creation with platforms such as Camtasia or Adobe Premiere Pro.
  • Demonstrated proficiency in using common industry software applications to include Microsoft Office suite, specifically Power Point and Publisher.
  • Knowledge of the military lifestyle culture.
  • Skilled in drafting graphic materials utilizing common industry professional graphic design tools.
  • Excellent oral and written communication skills.
  • Creative thinking and problem solving.
  • Ability to multi-task, anticipate needs and work independently.
  • High comfort level with the use of technology for communication and task completion.
  • Ability to work effectively in a virtual team environment.
Benefits
  • Compensation is based on geographic location and experience
  • Wages are available upon request
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingcontent curationvideo creationemail campaignsperformance metrics trackinggraphic designsocial media managementmarketing strategy developmentaudience targetingcopywriting
Soft Skills
communicationcreative thinkingproblem solvingmulti-taskingindependencecollaborationorganizational skillsadaptabilityengagement monitoringoutreach support
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Public Relations