Head of Growth Marketing

Zego

Head of Growth Marketing at Zego responsible for new business acquisition and performance marketing across insurance products. Leading marketing strategy and managing a multi-million-pound budget.

Posted 6/24/2026full-timeLondon • 🇬🇧 United KingdomLeadWebsite

About the role

Key responsibilities & impact

Reporting to the Marketing Director, the Head of Growth Marketing is responsible for driving new business acquisition and performance marketing across insurance products.
Lead the development and execution of the annual growth plan.
Oversee a multi-million-pound budget with a clear focus on customer acquisition within CPA and LTV:CAC targets.
Develop and lead the execution of Zego's annual growth marketing plan.
Define quarterly growth targets aligned with broader commercial and marketing goals.
Own and report on marketing efficiency metrics including CPA, CAC, LTV, and ROI.
Leverage AI to uncover novel user needs through analysis of customer data and behaviour patterns.
Use AI-driven experimentation to prototype and validate innovative user journeys.
Set and manage the annual growth marketing budget.
Own paid acquisition across Paid Search, Paid Social, Display, Programmatic, and emerging digital channels.
Lead quarterly integrated campaign planning and cross-channel execution.

Requirements

What you’ll need

Proven experience (5+ years) in a growth or performance marketing leadership role, in a high-growth or tech-driven environment.
Demonstrable track record of delivering results across paid channels with efficiency (CPA, CAC, ROI).
Strong understanding of acquisition metrics and how to optimise them across the customer journey.
Deep experience with tools including Google Ads, Meta Ads Manager, Google Analytics, and other attribution/reporting tools.
Comfortable managing a large budget with a commercial mindset.
Excellent communication and stakeholder management skills.
Experience working with cross-functional teams (CRM, Brand, Product Marketing).
Experience in insurance or financial services is a plus, but not essential.

Benefits

Comp & perks

market-competitive salary
private medical insurance
company share options
generous holiday allowance
wellbeing benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

growth marketingperformance marketingcustomer acquisitionCPACACLTVROIAI-driven experimentationcampaign planningcross-channel execution

Soft Skills

communicationstakeholder managementcommercial mindsetleadershipteam collaboration