ZEAL Network SE

Senior Brand Manager

ZEAL Network SE

full-time

Posted on:

Location Type: Hybrid

Location: Hamburg • Germany

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Job Level

Senior

About the role

  • Define and refine the brand strategy, bringing your expertise and perspective to strengthen the brand’s positioning and long-term direction.
  • Bring the brand strategy to life by translating strategic direction and market positioning into effective brand marketing activities across channels and touchpoints.
  • Collaborate closely with our internal media, CRM, creative, and product teams, and drive the implementation of a holistic brand strategy to ensure brand recognition across all marketing channels, platforms, and customer touchpoints.
  • Lead the development and execution of integrated marketing campaigns across a growing number of channels, and drive synergies between channels and activities.
  • Partner with the internal Creative Studio, as well as agencies and content creators, to deliver creative excellence and impactful marketing communications.
  • Liaise with research and data teams and engage in competitive analysis to continuously identify opportunities for growth and positioning.
  • Leverage analytics and customer insights to refine marketing tactics and improve impact and efficiency.
  • Work closely with product, legal, and compliance teams to ensure marketing strategies align with regulatory requirements.
  • Manage marketing budgets and liaise with the business owner and our media team to allocate resources effectively and efficiently.
  • Report on campaign performance to senior leadership.

Requirements

  • Several years of experience in a similar role.
  • Strong understanding of brand marketing and positioning in a competitive digital landscape.
  • Proficiency in analyzing data, consumer insights, and competitor activity to inform decision-making.
  • Deep knowledge of relevant marketing channels, from brand to performance marketing.
  • Extensive experience in planning, managing, and executing a wide range of marketing campaigns.
  • Experience briefing and managing creative teams, agencies, and content production.
  • Strong project management skills.
  • Ability to manage marketing budgets, track expenses, and optimize spend.
  • Experience working with data analysts and familiarity with marketing mix and attribution models.
  • Professional fluency in both English and German.
  • Nice to haves:
  • Training in evidence-based marketing.
  • Expertise in performance marketing and/or CRM.
  • Experience working for an e-commerce brand, preferably in a start-up or scale-up environment.
Benefits
  • A modern, dynamic culture grounded in the success of a leading-edge e-commerce company.
  • A talented team of ambitious, like-minded colleagues where your knowledge and ideas truly make an impact.
  • Ongoing personal growth, supported by an annual development budget of €1,500 to invest in your professional development.
  • Trust and autonomy — no micromanagement, just confidence in your ability to deliver and excel.
  • Flexible work options with a hybrid setup focused on results.
  • Unlimited vacation days in addition to your yearly 30-day vacation allowance.
  • Opportunity for workations abroad using our WorkFlex tool.
  • Monthly mobility allowance of €30 to use on the mobility option of your choice (e.g., the Deutschlandticket), plus access to a company bike leasing program.
  • Company pension scheme provided in partnership with Degura to support your future financial security.
  • Subsidized EGYM WELLPASS membership, with a contribution of only €25 per month, giving you access to a wide range of gyms and sports options across Germany.
  • Quarterly company events, along with regular team activities and informal gatherings — a favorite being our Healthy Tuesday lunches or Treat Thursdays in the office!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand marketingdata analysisconsumer insightscompetitive analysismarketing campaign managementcreative team managementproject managementmarketing budget managementmarketing mix modelsattribution models
Soft Skills
collaborationcommunicationleadershipstrategic thinkinganalytical thinkingproblem-solvingresource allocationreportingcreative excellenceadaptability
Certifications
evidence-based marketing training